Chevrolet Silverado EV Makes Commercial Debut at Big Game

Reimagined title sequence of “The Sopranos” features Silverado EV in starring role

2022-02-13


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Oshawa, Ontario (February 13th, 2022) – The first-ever Chevrolet Silverado EV made its commercial debut during the big game in “New Generation,” a modernized version of the opening sequence from the classic show “The Sopranos.”

The HBO series, which aired from 1999 to 2007, has experienced a resurgence in popularity over the last two years, as original fans rediscover the hit series and a new generation of viewers dive into the drama. In the original title sequence, Tony Soprano drove a 1999 Chevrolet Suburban from Manhattan to New Jersey. Chevrolet updated the widely recognized opener with modern interpretations. Notably, these include Tony’s daughter, Meadow, driving the 2024 Silverado EV.

“This spot is about taking a nontraditional approach for a nontraditional electric truck,” said Steve Majoros, vice president of Chevrolet Marketing. “The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of ‘The Sopranos’ might look like today. The spot cements the Silverado EV’s position within American culture.”

“New Generation” features updated and optimistic interpretations from the original driving scene, including Jamie Lynn Siegler who played Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who played her brother A.J. and Meadow using the Silverado EV’s Four-Wheel Steer technology, which helps make parking maneuvers much easier.

 

Chevrolet brought back some of the leading creatives from “The Sopranos”:

  • David Chase, show creator and director
  • Phil Abraham, director of photography for original title sequence
  • Jamie-Lynn Sigler, who portrayed Meadow Soprano (Tony Soprano’s daughter)
  • Robert Iler, who portrayed A.J. Soprano (Tony Soprano’s son)

The spot highlights several key features of the first-ever Silverado EV, which is expected to offer a GM-estimated range1 of up to 640 km (400 miles) on a full charge, available four-wheel steering, available 17-inch diagonal LCD freeform infotainment screen2, available 11-inch diagonal reconfigurable driver instrument display, available fixed-glass roof and available 24-inch wheels.

Canadian Silverado EV production will begin in late fall of 2023, reservations are available now at Chevrolet.ca3.

Follow Chevrolet on Twitter, Instagram, Facebook or YouTube to watch the “New Generation” commercial, find exclusive behind-the-scenes content and use #SilveradoEV to join the conversation on Twitter.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 80 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca

THE SOPRANOS and all related characters and elements © & ™ Home Box Office, Inc. (s22)


1 Available on MY24 WT and RST. GM Estimated range based on current capability of analytical projection consistent with SAE J1634 revision 2017 – MCT. Actual range may vary based on several factors, including temperature, terrain, battery age, loading, and how you use and maintain your vehicle.  Performance targets, estimates and capability specifications based on computer-aided analysis and simulation using virtual engineering tools.
2 Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.
3 Limitations apply.  Reservations are limited and do not guarantee vehicle delivery within any certain time.  Final price is determined by dealer. See Chevrolet.ca for details.

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Actors Jamie-Lynn Sigler (Meadow Soprano) and Robert Iler (A.J. Soprano) with the Silverado EV on the set of the Chevrolet ”New Generation” commercial. Reservations for the Chevrolet Silverado EV are available now at Chevrolet.ca.