Johan de Nysschen was appointed President, Cadillac and General Motors Executive Vice President on July 11, 2014. de Nysschen is responsible for all aspects of Cadillac globally including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. Cadillac’s early history was redefined by series of achievements and firsts in technology and design, propelling it worldwide fame as a premium brand.
In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design.
Cadillac is embarking on a new wave of expansion currently, in order to regain its position as an iconic luxury brand.
In pursuit of further growth globally, Cadillac plans eight new models through the end of the decade. These will include expansions to the elite high performance V-Series cars, a new top-of-the-range car called CT6 and several new models taking the brand into new segments. Cadillac established its own new business unit within General Motors in 2015, led by President Johan de Nysschen. The brand expressed its renewed core values in a new ethos, called Dare Greatly, that communicates the brand’s mission in new ways to consumers.
Cadillac is growing globally, driven by rapid expansion in China where sales increased 47% in 2014. Cadillac offers its products in 44 countries worldwide today, with further expansion expected going forward.
Richard Brekus was appointed global director, Cadillac product strategy on August 17, 2015. Brekus is responsible for leading the brand’s product planning, product management and portfolio planning across all of Cadillac’s global regions.
Dan Creed was appointed vice president, Cadillac sales operations, on January 16, 2016. Creed is responsible for leading sales and service activities for Cadillac in North America, including driving retail sales and customer experience strategies.
Uwe Ellinghaus is Chief Marketing Officer, Global Cadillac, a position leading all brand strategy and marketing efforts for Cadillac worldwide. Ellinghaus joined Cadillac Jan 1, 2014 to further the brand’s ongoing expansion and development.
Andrew Lipman joined Cadillac in March of 2015 and is based in New York City. As the head of Global Communications, Andrew is a strategic partner on the Cadillac management team and guides the development of strategic communications plans designed to increase Cadillac’s relevance with media and key influencer communities.
Melody Lee is Director, brand marketing at Cadillac. As part of her portfolio, she oversees brand marketing and product launch communications strategy, as well as the partnerships and experiences that drive Cadillac’s reputation and brand image.
Andrew Smith’s 20-year international career with General Motors has involved the leadership of interior, exterior and advanced design programs, global architecture development and concept car creation on three continents.