Pressroom South Korea

- Fresh design and premium interior complement safety and connectivity enhancements
- Eye-catching new styling with premium features and aggressive pricing
- Distinctive marketing activities to go with new slogan “Celebrate Who You Are”

Chevrolet today revealed The New Trax – a more expressive take on one of the leading global small SUVs that created the small SUV segment in the Korean market.

Contemporary design elements, including an all-new front-end appearance and a new premium interior, compose the visual updates. New active safety features and a new infotainment system with available Apple CarPlay compatibility expand the range of customer-focused technologies.

The Trax has achieved global sales of 804,977 units since its launch in 2013. It was Korea’s number one exported model in the first half of 2016, with exports of 125,042 units.

Chevrolet The New Trax is available at a highly competitive starting retail price of KRW 18.45 million.

Contemporary design

The Trax’s fresh, contemporary appearance reflects the modern face of Chevrolet around the globe. A new grille and headlamps echo the styling elements seen in new Chevrolet models such as the Malibu, Cruze and Volt.

“It’s a more sculptural, sophisticated design,” said Steve Kim, Chevrolet Trax designer. “There’s also a sporty streak in the new styling that speaks to the Trax’s agile, fun-to-drive personality.”

The front fascia is all new and incorporates Chevrolet’s new proportioned dual-port grille. New sleek headlamps flow around the corners and into the front fenders. The Trax now offers halogen projector headlamps with LED signature lighting. Chrome also accents the outboard fog lamp bezels.

At the rear is a new fascia and dual taillamps, with the Premier model featuring LED signature lighting. It also comes with new 18-inch aluminum wheels.

Premium interior

A modified instrument panel is the foundation for the Trax’s premium interior enhancements. It interprets Chevrolet's signature dual-cockpit design more expressively, with an upper dashboard that flows uninterrupted across the panel to enhance the perception of spaciousness.

The redesigned center instrument panel offers greater visibility through a new 7-inch-diagonal MyLink color touch screen. Galvano chrome trim on the instrument panel and console contribute to the Trax’s premium ambiance. Premier models are offered with contrasting-color instrument panel trim that matches their leatherette seating trim.

“Customers will really notice the elevation in the Trax’s interior design and attention to detail,” said Kim. “It’s an environment that transcends segment boundaries, offering rich, premium appointments and seamless integration of the technologies they rely on most.”

Also new for The New Trax is an instrument cluster that features a new gauge display with prominent analog speedometer and tachometer readouts along with digital displays from the standard driver information center.

New active safety features and enhanced connectivity

New active safety features are designed to help alert drivers to potential crash situations. Different models include Side Blind Zone Alert, Rear Cross Traffic Alert, Forward Collision Alert and Lane Departure Warning.

The New Trax also offers a new 7-inch diagonal infotainment system designed to support the latest connectivity technologies, including available Apple CarPlay.

Turbocharged performance

Returning for The New Trax is the Trax’s Ecotec 1.4L turbocharged four-cylinder engine with 140 horsepower and 20.4 kg.m of maximum torque, and a 1.6L turbo-diesel engine with 135 horsepower and 32.8 kg.m of maximum torque. Both are backed by a Gen3 six-speed automatic transmission.

‘Celebrate Who You Are’, The New Trax

Along with the great transformation, the Trax is running various marketing campaign with its introduction the public. Starting with new TV commercial, Trax experience, exhibition events will be held in multiple locations in Seoul area as well as social network participation event throughout the launch phase.