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GM Korea Reports March Sales of 29,633 Units

2021-04-01

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SEOUL – GM Korea Company sold a total of 29,633 vehicles in March, with 6,149 vehicles sold domestically and 23,484 vehicles exported.

The Chevrolet Trailblazer, a driving force of GM Korea’s business turnaround, sold 2,130 units, becoming the brand’s best-selling model in the domestic market in March. Chevrolet wrapped up the second season of its Trailblazer Muse Program, with an awards ceremony for the 50 promotional ambassadors selected, as the company continues to engage younger customers.

With 1,693 vehicles sold in March, the Chevrolet Spark followed the Trailblazer in domestic sales. Sales of the Chevrolet Traverse and Chevrolet Colorado reached 303 and 282 units respectively, bolstering GM Korea’s domestic sales last month.

Sales of the Damas and Labo reached 435 and 512 units, up 82.0% and 96.2% on an annual basis respectively, thanks to strong last-minute demand from small businesses before the two models go out of production.

“Chevrolet’s SUV and pickup truck lineup, comprised of the Trailblazer, Traverse and Colorado, continues to receive a warm reception in Korea despite these vehicles being launched more than a year ago,” said GM Korea Vice President of Sales, Service and Marketing Cesar Toledo. “In April, at the height of spring, GM Korea will launch its most inspired marketing campaigns ever so that a greater number of consumers can experience the Chevrolet brand and appreciate how competitive its vehicles are.”

The 2021 New Spring with Chevrolet campaign continues in April. Domestic consumers can take advantage of interest-free and low-interest installment payment plans and cash subsidies. Additionally, they can participate in a promotional giveaway until April 30 by visiting the Chevrolet website or their local Chevrolet dealer. Selected participants will receive generous prizes. During the Traverse Kakao Test Drive event, which starts on April 6 and runs for one week, those who test drive or purchase a Chevrolet Traverse will receive a variety of prizes.  

ABOUT GM KOREA COMPANY

GM Korea Company (GM Korea), which is based in Incheon, Korea, was established in 2002 and has about 10,000 employees. In 2020, GM Korea sold 82,954 units in Korea and exported about 285,499 finished vehicles around the world. GM Korea’s product lineup includes a range of Chevrolet products. Additional information on GM Korea and its products can be found at www.gm-korea.co.kr.

WEBSITE

https://media.gm.com/media/kr/ko/chevrolet/home.html

<GM Korea March Sales Table>