Peter D. Lord
Executive Director, Service Operations
General Motors Service and Parts Operations
Peter D. Lord was appointed executive director of Service Operations January 1999.
Lord began his career with Vauxhall Motors, the General Motors subsidiary in England, in 1970 as a student apprentice. In 1975, he was appointed product service engineer based at the Vauxhall Headquarters in Luton. In 1977 Lord was named district service manager and served in two districts, one in the southwest of England and the other in South Wales. He returned to Luton in 1983 when he was appointed service merchandising manager and shortly afterwards was named United Kingdom field service manager. In 1986 he moved back to the west of England as zone operations manager for the West Zone based in Bristol.
Lord was appointed service director for Vauxhall in 1988 and during this two year assignment established the first Customer Assistance and Technical Assistance Centers in Europe. Elected to the Board of Vauxhall in 1990 as director of Vauxhall Parts, Lord led the merger of Service and Parts to form Vauxhall Aftersales which has served as the organizational template for GMIO around the world.
Lord transferred to GMC Truck Division in Pontiac, Michigan in 1994 as general service manager. After Pontiac and GMC Divisions merged in 1996, he assumed responsibility for service for the combined division. In June 1997 he was appointed director of the Service Improvement Task Force.
A native of Salisbury, England, Lord graduated from Birmingham University in 1974, with a first class honors degree in mechanical engineering.