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Malibu
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2007 Background Information
For release: Jan. 2, 2007, 12:01 a.m. EST
DETROIT – Chevrolet introduced the Malibu in 1964 as the top model of the then-new Chevelle midsize car line. Its combination of sporty styling, enhanced trim and high level of equipment quickly made the Malibu synonymous with value. Continual upgrades included styling changes in each model year through the car’s first generation of production. The year-by-year styling changes have made the first-generation models instantly recognizable to legions of enthusiasts.
The Malibu evolved within the midsize segment for nearly 20 years, with an all-new generation introduced in 1973. Following industry trends, it was made smaller in 1978, yet retained its characteristic combination of contemporary styling and features. The Malibu's first era – and, indeed, an industry-wide era of rear-wheel-drive cars – closed after the 1983 model year, as Chevrolet introduced an all-new generation of front-wheel-drive midsize cars.
Malibu was reintroduced in 1997 as an all-new contender in the midsize segment. It quickly earned a reputation as a well-built, value-driven competitor. It was redesigned for the 2004 model year and attracted awards and recommendations from the media, independent research groups and safety advocates. The Malibu topped its segment in the 2005 J.D. Power and Associates Initial Quality Survey. With approximately 160,000 sold in 2006, the Malibu continues to be one of Chevrolet’s best-selling cars.
Highlights in Malibu history:
1964 – Introduced as the top model of Chevrolet’s new midsize lineup, it sold more than 200,000 in its first year.
1968 – A significant redesign delivered a smoother, more rounded Malibu ; sales increased to more than 260,000.
1973 – An all-new vehicle was introduced, with a “Colonnade” hardtop design that was developed to support increased safety performance.
1978 – Another all-new Malibu was introduced, this time in a smaller, trimmer package that also included significant advances in component weight reduction.
1983 – The final model year for the Malibu in its traditional rear-wheel-drive configuration.
1997 – Malibu is reborn as a midsize, front-wheel-drive sedan, attracting accolades for its value, safety and quality.
2004 – Redesigned on a new vehicle platform, the Malibu enhanced its reputation as a high-quality, safe and value-driven competitor in the midsize segment.
2008 – The third generation of the front-drive Malibu is launched, with distinctive styling, a longer wheelbase and exclusive features such as a fuel-saving, four-cylinder/six-speed automatic powertrain combination.
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Contact:
Travis Parman
Chevrolet Communications
Phone: 313-667-5051
E-mail: travis.m.parman@gm.com