Executive Bio's



Jim Federico

Executive Chief Engineer, Global Small Cars

Title:
Jim Federico is the General Motors executive chief engineer for global small cars.

Background:
Federico has been with General Motors for more than 30 years and has held a number of key positions, while helping to contribute to the success of numerous new vehicle launches.

His work at GM has included the Opel Insignia – European Car of the Year – and the Chevrolet Silverado. He also served as vehicle chief engineer for Cadillac, working on the CTS, STS and SRX. Federico has also had a hand in developing many of the vehicle powertrain systems used on GM cars and trucks today.

Federico earned his bachelor’s degree in mechanical engineering from General Motors Institute (now Kettering University).

Primary Job Responsibilities:
In his current role, Federico oversees the development of a number of global vehicle programs for markets around the world.

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Matthew Fuligni

Design Manager, Branded User Experience

Title:
Matthew Fuligni is the design manager for branded user experience, specifically for the Chevrolet and GMC divisions.

Background:
Fuligni has extensive experience in design, including more than 10 years at Ford Motor Co., where he was responsible for conceptualization and development of full interior and exterior automobile components for both new and existing vehicles. He has widespread skills in design conceptualization and development, as well as leading advanced team projects.

Fuligni held previous positions at the Little Tikes Co., as senior designer, and Design Realizations Ltd.

Fuligni graduated from Syracuse University’s College of Visual and Performing Arts with a bachelor’s degree in industrial design.

Primary Job Responsibilities:
Fuligni is responsible for design and visual elements of infotainment systems. This includes the graphic design of interactive displays and interior component graphics, and the development of interior components such as instrument clusters, integrated center stacks, key fobs and shifters.

Key Achievements/Programs:
Fuligni has received numerous design awards, including being one of seven winners of product design in the Reebok Designovation contest (1992). He also received the Bert Rice Memorial award from the Syracuse University Department of Design for being the industrial design senior with the most professional potential (1990).

Personal Activities:
When Fuligni is not working, he enjoys playing classic rock and blues on his guitar, and runs half and full marathons.

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Cristi Landy

Product Marketing Director, Chevrolet Small Cars

Title:
Cristi Landy is the product marketing director for Chevrolet small cars, which currently include the Volt, Cruze, Sonic and Spark.

Background:
Landy joined General Motors in 1989 as a product engineer for Saturn. Throughout her career, she has held a variety of positions in engineering, marketing and program management. Landy joined Chevrolet in 2002 as the Corvette marketing manager and led the 50th anniversary event attended by more than 18,000 Corvette enthusiasts.

She earned her Master of Business Administration and Bachelor of Science in electrical engineering from the University of Michigan.

Primary Job Responsibilities:
Landy is responsible for brand and marketing management, including positioning, messaging, pricing, packaging and retail/wholesale training and communication. She has been involved in the advertising, promotional and public relations support of Chevrolet’s brands.

Key Achievements/Programs:
In one of Landy’s first assignments at GM, she was awarded a patent on her engine diagnostics design for Saturn.

Personal Activities:
Landy is the mother of twins and enjoys running and exercising when she isn’t working. She is also an active volunteer for the Society for Automotive Engineers (SAE)-sponsored “A World in Motion,” a Detroit Public Schools program that teaches young students about engineering.

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Sara LeBlanc

Global Infotainment Program Manager

Title:
Sara LeBlanc is General Motors’ global infotainment program manager.

Background:
LeBlanc has more than 22 years of experience with GM. Her expertise includes engineering, program management, finance, marketing, sales, service, purchasing and communications. She has held various positions with the company, starting as a floor supervisor at a GM V-8 engine plant in 1990 and transitioning to statistical positions with Red X Strategies. In 2001, LeBlanc was named the program engineering manager for the Monte Carlo and Impala, and later became the global finance cost engineering training program manager. Prior to her current position, LeBlanc held positions as a SMT regional master and global electrical engineering quality manager.

LeBlanc earned a Bachelor of Science in mechanical engineering from Michigan State University and a Master of Business Administration from Ellis University.

Primary Job Responsibilities:
LeBlanc supports the infotainment business unit by globally launching apps and radio features. Additionally, LeBlanc launches media activations, training, communication and educational activities.

Key Achievements/Programs:
As the program engineering manager, LeBlanc was able to reduce Impala and Monte Carlo warranty costs by more than $2 million. Under her leadership, she was also able to improve both vehicles’ J.D. Power and Associates initial quality scores by 20 problems per 100 vehicles.

Personal Activities:
LeBlanc is married with three children and resides in Metro Detroit. She enjoys golf and gardening in her free time.

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Arthur Lopez

Vehicle Performance Engineer

Title:
Arthur Lopez is a General Motors vehicle dynamics performance engineer, working primarily on chassis controls.

Background:
Lopez began his career as a recruiter for GM in 2008, working to acquire new talent. In addition to recruiting, he spent four years calibrating transmissions and developing TCM software, before moving into his current role.

Lopez earned a bachelor’s degree in mechanical engineering from the University of Texas at Austin. He also has a bachelor’s degree in computer drafting and technology.

Primary Job Responsibilities:
Lopez recently worked on the North American engineering updates for the Chevy Spark. Currently, Lopez is responsible for chassis system development on the next-generation Malibu.

Key Achievements/Programs:
Lopez has worked on several successful General Motors models including the Cadillac SRX and XTS, Buick Enclave and LaCrosse, GMC Terrain and Acadia, Chevy Traverse, Equinox and Impala, and the Chevy Spark, Sonic and Cruze. He has also received certifications for recruiting and auto transmission design.

Personal Activities:
When he is not working, Lopez enjoys sports such as basketball and volleyball, racing and working on motorcycles and cars.

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John McFarland

Senior Manager, Global Strategic Marketing
and Infotainment

Title:
John McFarland is the General Motors senior manager of global strategic marketing and infotainment.

Background:
McFarland is a seasoned and award-winning brand builder and strategist. Prior to joining General Motors, he worked at Procter & Gamble for its brand management and finance divisions. While at P&G, McFarland led influencer, endorsement and partnership marketing for P&G’s largest business unit.

Prior to his work in influencer marketing, McFarland was assistant brand manager on P&G’s flagship brand, Tide.

McFarland received his Master of Business Administration from Northwestern University’s Kellogg School of Management and holds a Bachelor of Science in business administration from Miami University.

Primary Job Responsibilities:
In his current role, McFarland is responsible for leading global marketing strategy, big idea development, and an innovation pipeline for General Motors’ global brand portfolio including brands such as Chevrolet, Cadillac and Opel. He also leads infotainment strategy for GM’s brands and is the head of marketing for OnStar.

Key Achievements/Programs:
While at P&G, McFarland was named one of Brandweek magazine’s Top 10 Marketers of the Year for his launch of Tide Total Care. He was also awarded a Gold Best in Class award by Amazon’s CEO for his e-Commerce leadership and partnership with Amazon while at P&G.

Personal Activities:
When he is not working, McFarland likes to skydive and ski.

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Christopher J. Perry

Vice President, Global Chevrolet Marketing

Title:
Chris Perry is the vice president of global Chevrolet marketing.

Background:
Perry is a 25-year marketing veteran, with more than 20 years dedicated to the automotive industry. His career spans agency, research consulting and in-house experience working for major international automakers. Perry’s expertise includes strategic planning, creative development, media strategy and planning for general market, multicultural, interactive and dealer advertising, and integration across all communication disciplines.

Perry, who has been with Chevrolet since August 2010, was previously vice president of U.S. marketing.

Perry earned his bachelor’s degree in marketing from California State University Northridge. He is married with two children and lives in the Detroit area.

Primary Job Responsibilities:
Perry is responsible for improving the positioning of the Chevrolet brand and consumer consideration of Chevrolet vehicles. He focuses on crafting strategies for Chevrolet around the world, and coordinates marketing efforts on a global level while tailoring campaigns to suit various markets.

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Matthew S. Purdy

Vehicle Performance Manager, North American Small, Compact, and Mini Architectures

Title:
Matthew Purdy is a vehicle performance manager at General Motors for North American small, compact and mini architectures.

Background:
Purdy began his career at General Motors as an associate engineer, performing powertrain mounting analysis and load analysis for front and rear suspensions. From there he moved to the GM Proving Ground, where he became a ride and handling engineer, and eventually became the lead development engineer for the Buick Verano.

Purdy then had the opportunity to move into the position of vehicle performance manager in 2011. His expertise includes excellent problem-solving skills, analytical skills and the capability of leading an engineering team with winning results.

Purdy earned his Master of Science in engineering from Purdue University’s Technical Education Program and his Bachelor of Science in mechanical engineering from Kettering University.

Primary Job Responsibilities:
Purdy is responsible for the overall vehicle performance for all cars built in North America for the small, compact and mini architectures. He also manages a team of development engineers.

Personal Activities:
When Purdy is not working, he enjoys restoring classic cars. His personal collection includes a 1966 Corvette, a 1960 Austin Healey and two 1932 Fords.


Matthew Scarlett

Advertising Manager, Chevrolet Small Cars

Title:
Matthew Scarlett is the advertising manager for Chevrolet small cars including the Volt, Cruze, Sonic and Spark.

Background:
Scarlett began his career at General Motors in 1999 as a district sales manager for Chicago-area dealers. He was also the marketing analyst for the Pontiac Grand Prix, Bonneville and GTO marketing teams, where he was instrumental in the launch of the 2004 Grand Prix. Scarlett was formerly the assistant regional communications manager in the North Central Region where he was the resource to local print and electronic media in the Chicago area on GM business, products and services.

Prior to joining GM, Scarlett worked for J.D. Power and Associates as a marketing research specialist, and EDS, where he held a variety of sales and marketing positions.

Scarlett earned his Bachelor of Arts in communications from Michigan State University and his Master of Arts in public relations and organizational communications from Wayne State University.

Primary Job Responsibilities:
Scarlett is responsible for forming, directing and implementing advertising strategies while managing multiple agencies to create and execute creative campaigns for the Chevrolet Volt, Cruze, Sonic and Spark.

Key Achievements/Programs:
Scarlett recently managed the award-winning “Let’s Do This” advertising campaign for the Chevrolet Sonic, which won gold for Best Integrated Campaign at the 2012 One Show along with two additional bronze awards. He also managed the GM Reinvention Campaign for GM Corporate Marketing, which took the gold 2010 David Ogilvy Award for automotive advertising.

Personal Activities:
Scarlett has a twin sister and loves horror movies.

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Katherine Sirvio

Senior Design Manager, Global Chevrolet Color and Trim

Title:
Katherine Sirvio is a General Motors senior design manager for global Chevrolet color and trim.

Background:
Katherine Sirvio became GM’s first art-degreed color and trim designer for GM North America when she was hired in 1991. She is a senior member and 20-year veteran of the first and largest OEM design function, with a network of design centers in seven countries.

Before moving into her current position Sirvio completed a three-year assignment in Seoul, Korea, supporting the development of the new Chevrolet Spark, Sonic, Cruze, Trax and Orlando.

Sirvio is a Lancaster, Pa., native and a 1992 graduate of the College for Creative Studies.

Primary Job Responsibilities:
In her current role, Sirvio’s responsibilities include overseeing Chevrolet’s global color palette and material portfolio, and articulating a cohesive design strategy tailored to each region. According to Sirvio, creative design is only 50 percent of her job, because there are also engineering, purchasing and cost-balancing components.

Key Achievements/Programs:
Sirvio has worked on every Chevrolet program in North America and Korea. She has also received the Harley Earl Award and Vehicle of the Year award for the Chevrolet Sonic.

Personal Activities:
When she is not working, Sirvio enjoys riding her motorcycle, an Italian Moto Guzzi, and traveling.

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Michael J. Weidman

Marketing Manager,General Motors

Title:
A marketing manager at General Motors, Michael Weidman has led the launches for many of the company’s revitalized offerings.

Background:
Weidman has dedicated more than 23 years of his career to General Motors, where he spent seven years in the marketing department at Saturn before transitioning in 1996 to his current role at Chevrolet as marketing manager for the Chevrolet Cruze and Spark. Weidman has worked on a variety of Chevrolet’s most iconic nameplates with Chevrolet marketing, including Tahoe, Suburban, Colorado, Impala, Malibu, Cruze and Spark.

Weidman holds a Master’s of Business Administration from the University of Buffalo.

Primary Job Responsibilities:
Weidman is responsible for brand and marketing management. This includes positioning, messaging, pricing, communication, and packaging and retail/wholesale training. He also has experience in the advertising, promotional and public relations support of Chevrolet brands.

Key Achievements/Programs:
His work on the redesigned Chevy Malibu in 2007 earned him an Advertising Age  “Marketing 50” award. Weidman’s contributions were also recognized with a GM Chairman’s Honor.

Personal Activities:
Weidman is married with three children and lives in the Detroit area. When he is not working he can be found cheering at his sons’ sporting events. Beyond that he also enjoys golfing, skiing and cooking.

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Chris Winn

Lead Development Engineer, Chevrolet Spark

Title:
Chris Winn is the North America lead development engineer for the Chevrolet Spark.

Background:
Winn has more than 25 years of General Motors experience. He began his career as a manufacturing engineer at Romulus. He has since been responsible for coordinating multi-site project engineering teams, working on projects for productivity and safety improvement, and for various types of body styles and powertrains.

Winn earned his Bachelor of Science in industrial engineering from the General Motors Institute (now Kettering University) and his Master of Science in systems engineering from the University of Michigan.

Primary Job Responsibilities:
In his current role, Winn is primarily responsible for the vehicle performance changes of the Chevrolet Spark for North America. 

Key Achievements/Programs:
Winn launched many successful vehicles, including the Chevrolet Prizm, Pontiac Vibe, Chevrolet Colorado and Hummer H3.

Personal Activities:
When Winn is not working, he enjoys fly fishing, bird hunting, woodworking and construction.

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