PR Toolkits

Intro to Pinterest

2014-01-30

This toolkit goes over how to use Pinterest to create a persona and visual representation of their brand.

Navigating Social Media with Legal

2014-01-30

This toolkit goes over how to avoid legal issues while promoting your dealership using social media.

Instagram

2014-01-14

This toolkit goes over the key features of Instagram, setting up an account, as well as finding others to follow.

Intro to Foursquare

2014-01-03

This toolkit goes over hows and whys of setting up a brand page on Foursquare.

Google+

2014-01-03

This toolkit goes over the key features of Google+, setting up an account, as well as a more in depth overview.

How to Set Up a Google Local Page

2013-12-02

This toolkit goes over hows and whys of setting up a Google Local page.

How to Set Up a Yelp Page

2013-12-02

This toolkit goes over hows and whys of setting up a Yelp page.

Intro to Online Reputation Management

2013-11-25

This toolkit offers how to maintain your dealership's reputation online and why it's important for you, as a dealer to monitor it.

Promoboxx and Content Calendar

2013-11-25

This Toolkit offers a tutorial on how to create a content calendar and a campaign on Promoboxx.

YouTube 101 Toolkit

2013-09-30

This Toolkit offers six (6) videos that show you how to set up a YouTube account, customize your page and upload videos from your computer.

Twitter 101 Toolkit

2013-09-16

This Toolkit provides new Twitter users with instruction on how to do a basic setup of your Twitter account for your business, as well as some best practices.

Facebook 101 Toolkit

2013-09-06

This Toolkit provides new Facebook users with instruction on how to set up a brand page, and existing users with instruction on how to migrate to the new Facebook layout.

Crisis Communications 101 Toolkit

2012-08-03

This Toolkit provides you with the necessary tips and resources to manage your dealership and the media should a crisis occur.

Google+ 101 Toolkit

2012-04-13

This Toolkit provides you with the necessary tips and resources to help you stay connected to your customers and community through Google+, one of the latest social media innovations.

Grassroots Partnerships 101 Toolkit

2011-10-21

This Toolkit provides you with the necessary tips, ideas and resources on teaming up with local nonprofit and charitable organizations to promote local activities and partnerships. The information provided here will help you develop relationships with organizations in your community, leading to exposure and goodwill through events and programs.

Press Release Writing 101 Toolkit

2011-08-07

This Toolkit provides you with the necessary tips and resources to create a press release, leading to potential media interest and positive news coverage.

Search Engine Optimization 101 Toolkit

2011-06-05

Search engine optimization (SEO) is a process that can help you improve the placement and visibility of your dealership‟s website on online search engines, such as Google, Yahoo! or bing, through "natural" results. This Toolkit provides you with the necessary tips and resources to improve the visibility of your website in search engines through unpaid results.

Community Engagement 101 Toolkit

2011-04-01

This Toolkit provides you with the necessary tips, ideas and resources to effectively engage your community through grassroots events and sponsorships and partnerships. The information provided here will help you develop, build and maintain relationships with local residents and customers that will build brand loyalty, goodwill among the local community and may potentially lead to sales.

Public Speaking 101 Toolkit

2011-01-10

This Toolkit provides you with the necessary tips to be an effective public speaker and deliver a successful presentation.

Social Media 101 Toolkit

2010-12-09

This Toolkit provides you with the necessary tips and resources to use Social Media, specifically Twitter and Facebook, to engage customers in a two-way dialogue, cultivate relationships that may lead to sales, share relevant product information, and relay messages quickly.

Media Relations 101 Toolkit

2010-11-09

This Media Relations Toolkit provides you with the necessary tips and resources to spread the word about your dealership, promote vehicles, and drive sales and traffic to your showroom.

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