About PR Showroom

PR Showroom: Public Relations for GM Dealers was developed to give Chevrolet, Buick, GMC and Cadillac dealers a free resource to help you execute successful public relations efforts in your local markets. It’s completely voluntary and is not connected to any other dealer business performance programs or LMA activities. 

The PR Showroom site is an electronic toolkit with resources for you to use to generate local news stories about your dealership and about Chevrolet, Buick, GMC, Cadillac and Fleet and Commercial vehicles and OnStar. These “earned media” stories will complement your advertising and extend its reach in your local market – FREE OF CHARGE. New material will be added regularly, so please visit this site often. 

The site includes: 

  • Vehicle specific media press kits that provide templated press release in one easy to locate location 
  • Template press releases that you can easily customize and distribute to local news media 
  • Vehicle key messages 
  • Product photography, videos and audio files to download 
  • Local story ideas 
  • Ideas for grassroots events 
  • Tips on how to talk to reporters, what makes a story newsworthy and how to reach out to local news media 
  • Contact information for PR professionals who can answer your PR questions or help you prepare for interviews 
  • Links to other useful Web sites 

Frequently Asked Questions

Q: What is PR Showroom?

A: PR Showroom is a free on-line resource for Chevrolet, Buick, GMC and Cadillac dealers to help you execute successful public relations efforts in your local markets.

Q: How do I log in?

A: The only way you can access PR Showroom is by logging into the GM Program Information website at gmprograminfo.com. From there you access the PR Showroom website by clicking on “PR Showroom” under “My Links” on the homepage.

Q: Is it required from my dealership to sign up and does it cost anything?

A: PR Showroom is completely voluntary, free and is not connected to any other dealer business performance programs or LMA activities.

Q: Why should I register for PR Showroom?

A: By registering for PR Showroom, you will be the first to be noted when new content or updates have been added to the site.

Q: How do I access and download material?

A: You can access material by visiting any of the brand pages. To download material, select the desired content and a window will prompt you to download the files.

Q: What kind of resources are available on PR Showroom?

A: You can find template press releases, vehicle key messages, story ideas, suggested Facebook and Twitter posts, photos and videos. In addition, you can find training toolkits, including “Media Relations 101,” “Social Media 101,” “Crisis Communications 101” and “Public Speaking 101.”

Q: How often is content updated?

A: Content updates will be made regularly based off news announcements by Chevy, Buick, GMC and Cadillac. Please check the site regularly or register to receive the most updated information.

Q: How do I submit my success story?

A: We want to hear how you successfully worked with your local media to generate news stories. Please share your success by emailing the PR Showroom team (contact information below).

Q: Who can I contact if I have a question?

A: We have a dedicated team available to help answer your questions or assist you with your media relations efforts. If you have any questions please contact:

Ryndee Carney

Melissa Fischer

Bree Glenn

PR SHowroom Contacts