About PR Showroom
PR Showroom: Public Relations for GM Dealers was developed to give Chevrolet, Buick, GMC and Cadillac dealers a free resource to help you execute successful public relations efforts in your local markets. It’s completely voluntary and is not connected to any other dealer business performance programs or LMA activities.
The PR Showroom site is an electronic toolkit with resources for you to use to generate local news stories about your dealership and about Chevrolet, Buick, GMC, Cadillac and Fleet and Commercial vehicles and OnStar. These “earned media” stories will complement your advertising and extend its reach in your local market – FREE OF CHARGE. New material will be added regularly, so please visit this site often.
The site includes:
- Vehicle specific media press kits that provide templated press release in one easy to locate location
- Template press releases that you can easily customize and distribute to local news media
- Vehicle key messages
- Product photography, videos and audio files to download
- Local story ideas
- Ideas for grassroots events
- Tips on how to talk to reporters, what makes a story newsworthy and how to reach out to local news media
- Contact information for PR professionals who can answer your PR questions or help you prepare for interviews
- Links to other useful Web sites