About Palm Springs ELR Drive

A weekend in Palm Springs, California will offer lifestyle media an opportunity to experience ‘Architecture and Automotive Design’ and drive the all-new 2014 Cadillac ELR electric luxury coupe. The ELR is an unprecedented combination of luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly.


Guests will drive the ELR through the stunning landscape of Idyllwild and the San Jacinto Mountains. In addition, guests will have access to other Cadillac models including the ATS, XTS, SRX and the all-new 2014 CTS sedan for sightseeing and shopping. Other activities will include a private tour of mid-century modern architecture – a progressive form of American design, just as the ELR is bold expression of Cadillac’s Art and Science design philosophy. To close out the weekend, guests will enjoy an exclusive dinner at the renowned William Cody House.
Guests will stay at the Parker Hotel, which sits on 13 beautifully-landscaped acres and offers four pools. It is the ultimate Palm Springs experience. A hospitality suite at The Parker's Gene Autry House will be accessible throughout weekend. Expect weather to be in the 70s during the day and the 50s at night.

ELR Schedule for January 23rd

Evening: Arrivals

Time Events for Friday 24th
6:30 - 9:45 AM
Morning Arrivals
10:00 AM
Cadillac product line available to media/guests for test drives
Cadillac hospitality suite opens for media/guests Parker Hotel’s Gene Autry House
2:15 PM
Meet in Mister Parker’s Restaurant Speak Easy room for Architecture Tour
2:30 PM
Departure from Parker for Moderism Architecture Tour
5:00 PM
Return to Parker from House Architecture Tour
6:30 PM
Reception at Parker Hotel’s Gene Autry House
7:00 PM
Welcome/Cadillac Update at Gene Autry House ELR intro/overview
7:15 PM
Dinner at Parker Hotel’s Gene Autry House
9:00 PM
Hospitality Bar at Gene Autry House

Time Events for Saturday 25th
7:00 - 8:45 AM
Breakfast Parker Hotel Gene Autry house
8:45 AM
ELR Design Walkaround
ELR Product Briefing
9:15 AM
Depart on ELR test drive route
Media’s guests are invited to join ELR test drive, or do other activities on their own
Cadillac products available to guests to drive to points of interest
9:30 AM
Cadillac hospitality suite open at Gene Autry House
11:30 - 12:200 PM
Arrive at Purple Palm
11:30 - 1:00 PM
2:00 - 5:00 PM
Optional activities for Media/guests
Cadillac products available to drive to points of interest
6:30 PM
Meet in Mister Parker’s speakeasy lounge for transfer to dinner
6:30 PM
Transfer to dinner at William Cody House
7:00 PM
Dinner at William Cody House
9:00 PM
Dinner Ends, Transfer back to Parker hotel

ELR Schedule for Sunday 26th

Morning: Departures


Wave 1: January 23 - 25

4200 E. Palm Canyon Drive
Palm Springs, CA 92264
T 760.770.5000
F 760.324.2188