Larry leads General Motors’ Global Electrification team, with engineering operations in North America, Europe and Asia. His team is responsible for batteries, propulsion systems, controls and integration of GM hybrid and electric vehicles.
During his precious – and somewhat sparse – spare time, Larry enjoys “vintage trailer” camping, gardening and all forms of water sports, from sailing to wind surfing to wake boarding to water skiing.
Larry earned a Bachelor of Science degree in electrical engineering from Kettering University and a Master of Science degree in electrical engineering from Stanford University.
Originally from Dearborn, Mich., he currently lives in South Lyon, Mich.
Marketing Product Manager for Cadillac ELR and Chevrolet Volt
Darin is responsible for communicating to consumers the features and technology of the Cadillac ELR and Chevy Volt.
He is a proud supporter of the March of Dimes and enjoys regular trips to his family cottage in Put-in-Bay, Ohio, on Lake Erie.
Darin earned both a Master of Business Administration degree and a Bachelor of Science degree in mechanical engineering from Purdue University.
Originally from Des Moines, Iowa, he currently resides in Farmington Hills, Mich.
Chief Engineer for Cadillac ELR
Chris is responsible for all aspects of program leadership for Cadillac ELR.
In his spare time, Chris is an active member of the Society of Automotive Engineers and volunteers as a site coordinator for its A World in Motion program. He also serves as president of the Academy of Mechanical and Aerospace Engineers at Missouri University of Science and Technology (MS&T).
Chris earned a Master of Science degree in technology management from the Rensselaer Polytechnic Institute and a Bachelor of Science degree in mechanical engineering from the University of Missouri Rolla. Additionally, MS&T awarded him an honorary professional degree in 2008.
Originally from St. Louis, Mo., Chris currently resides in Highland, Mich.
Sabin D. Blake
Marketing Manager for Cadillac ELR
Sabin is responsible for managing marketing related activities for the Cadillac ELR launch.
When he’s not running Cadillac marketing, Sabin is running marathons. He successfully completed 26.2-mile races in Boston, New York, Detroit, Pittsburgh and Orlando. Sabin was also featured on the cover of Black Enterprise magazine in July 2011.
Sabin earned a Bachelor of Science degree in marketing from Kettering University. He is currently pursuing his Master of Business Administration degree at Michigan State University’s Broad School of Management.
Originally from Flint, Mich., Sabin now resides in Ferndale, Mich.
Executive Chief Engineer – Electrified Vehicles
Pamela Fletcher leads the team responsible for engineering all of GM’s electric vehicles, including the award-winning Chevrolet Volt, Cadillac ELR and Chevrolet Spark EV. Her teams include engineers located in the United States, Europe and Asia. Pam earned a bachelor’s degree in Mechanical Engineering, from the General Motors Institute, and completed her master’s degree in Mechanical Engineering, from Wayne State University. She graduated from the Executive Development Program, at the Kellogg School of Management at Northwestern University, and is an active member on the Board of Advisors for the College of Engineering at the University of North Carolina.
Design Manager Cadillac Color and Trim Studio
Erin Crossley knows how the tiniest details make a big impact when it comes to pleasing luxury vehicle buyers. As color and trim design manager for Cadillac, Crossley and her team select colors and materials that evoke the brand’s character and ensure they blend harmoniously to give customers the luxury experience they expect.
“A great deal of the luxury experience is about the richness of the colors and the quality and craftsmanship of the materials that surround the customer and appeal to their senses,” said Crossley. “At Cadillac, for example, our focus in on the use of genuine materials. If it looks like wood, it is wood. If it looks like metal, it is metal.”
A graduate of Syracuse University, Crossley has worked exclusively in color and trim throughout her 13-year GM career. Previous brands in her extensive portfolio include Saturn and Holden in Australia, where she served as the chief color and trim designer.
Crossley also developed her global design aesthetic during her studies in Italy and Greece.
Because luxury isn’t lived solely in the automobile, Crossley and her team monitor and draw inspiration from leading trends in architecture, home furnishings and fashion.
“I love being a part of color and trim because it’s such a defining area in car design,” said Crossley. “It allows us to create environments that invite discovery and to surprise and delight customers every time they get into their vehicle.”
Director of Design - Cadillac Exteriors
There was a time when the phrase “don’t judge a book by its cover” would have been an apropos description of Bob Boniface’s career interests and talents. By day, the 1987 Vanderbilt University graduate had the appearance of a young financier, with a bachelor’s degree in psychology and economics and a promising career track in mutual funds. However by night, Bob cultivated his true passion and calling – sketching cars.
Born the youngest of eight children, Boniface says he felt a bit of a black sheep for not following his siblings into the medical field. “I’ve been drawing cars since I was four and always dreamed of designing them one day,” he says. “One of my sisters eventually talked me into following my dreams by going back to school for an art degree “
That decision proved auspicious. A mere five years after his 1993 graduation from the College for Creative Studies in Detroit, Boniface received the Young Leadership and Excellence Award from the Automotive Hall of Fame for his breakthrough work at Chrysler.
Boniface joined GM Design in 2004 as the Advanced Design Studio Director in Warren and spearheaded an impressive portfolio of concept vehicles, including the fuel cell Sequel, groundbreaking Camaro and Chevrolet Volt. Moreover, when the Volt gained production approval, Boniface became its design director.
Bob is currently the Director of Cadillac Exterior Design, leading a talented team of designers, sculptors, engineers and support staff creating the next generation of Cadillac vehicles.
Bob’s a car guy cover to cover – doing what he loves by day and, as his father did before him, collecting and restoring classic cars in his free time