Vice President, Corporate Communications & Public Affairs, General Electric
Sheffer oversees external and internal communications and provides strategic communications advice to GE executives on a full range of corporate reputation issues. In his public affairs role, Sheffer works with external groups and individuals to foster understanding of GE policies and businesses.
Sheffer joined GE in 1999 after 17 years in journalism and government communications, including serving as a press aide to two New York governors. Before working in government, Sheffer was a reporter and editor at several newspapers winning several awards for his reporting.
Sheffer earned a bachelor's of arts degree in English from Siena College in Loudonville, New York, and today serves on its associate board of trustees.
He is a member of the board for Columbia's University's master's program in strategic communication and guest lectures on communications at several universities. Sheffer also serves on the boards of several associations for communications professionals, including the Institute for Public Relations and the Arthur W. Page Society. He also serves on the board on the GE-Reagan Foundation Scholarship Program.