Mary T. Henige, APR
Director, Social Media, Digital Communications, Research & Reputation Management, General Motors
Mary Henige has held numerous communications positions in her 27 years with General Motors. She assumed her social media role in May 2009, one month before GM’s bankruptcy. Her team is responsible for the GM corporate brand social media channels, blogs, policy, training, influencer outreach, crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video production and media outreach. Additionally, she oversees GM’s creative interactive and user experience team who develop and support the company’s global intranet and external web sites and channels such as the media site, corporate blogs and retiree web site. Earlier this year the communications research and reputation management team moved to her area.
Mary’s held assignments in executive, legal, safety, design, research and development, and marketing communications. She was the communications director at Pontiac-GMC Division for several years overseeing the launch of many vehicles and innovative marketing programs, such as Pontiac’s giveaway of G6 cars on the Oprah Winfrey Show in 2004, and the inclusion of the Solstice on Donald Trump’s “Apprentice” television show in 2005.
She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, both from Wayne State University (WSU), in 1986 and 1993, respectively.
She is an accredited member of PRSA, and was the president of the PRSA-Detroit Chapter in 2003, and co-chair of the 2008 PRSA International Conference, which was held in Detroit. Mary enjoys working with and mentoring students and new professionals. She has recruited and trained interns for many years, and has oversight of General Motors’ internship program. She has been the professional advisor to Wayne State University’s PRSSA chapter for 20 years. Mary has taught introductory public relations courses, been a guest lecturer at many universities, and has spoken extensively at various PR, social media and marketing conferences.
In November 2012, she received the PRSA East District Platinum Award for her outstanding commitment and service to the Society. In November 2011, she was inducted into the PR News Hall of Fame, which recognizes “Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas.”