Vice President, Global Communications and Digital Marketing, IBM Corporation
Ben Edwards is Vice President of Global Communications and Digital Marketing at IBM. In this role, Ben has worldwide responsibility for IBM's communications function, including corporate and business unit communications, global advertising, media, and brand architecture and design. Ben also leads Digital Marketing at IBM, including IBM-branded experience design & development, digital services/API development, enterprise social business strategy & services and enterprise content strategy & services, all in partnership with IBM's office of the CIO. Ben was appointed to this position in January 2013.
For the past three years, Ben has led the strategy, design and development of IBM's marketing and communications capabilities within the digital realm, including web, mobile and social media. In partnership with IBM's office of the CIO, Ben founded the IBM Design Lab in 2012 in New York City.
Prior to this role, Ben was Executive Vice President of The Economist Group, a $500 million diversified media and information-services company. In this role, he set the digital strategy for properties within The Economist brand family and was responsible for the global P&L of The Economist online. He was appointed to this position in March 2007.
Prior to joining The Economist Group, Ben was Director of New Media Communications at IBM. In this role, he drove the application of a wide range of social-computing technologies at IBM, both for external communications and for internal enterprise transformation.
Before IBM, Ben enjoyed a 15-year career as a financial journalist at Euromoney Publications and at The Economist, where he spent ten years as Finance Reporter in London, Tokyo Bureau Chief, and the magazine’s American Business Editor, based in New York.
Ben holds a B.A. degree from the University of Oxford and received his post-Graduate Certification in Economics from the University of London. Ben is a frequent public speaker on brand management, communications, media and digital technologies. He spends his free time with his wife and three children where they reside in Ridgefield, Conn.