Edward Bevan

Vice President, Brand Systems Strategy, IBM

Edward Bevan currently serves as Vice President, Brand Systems Strategy, where he leads a team that develop studies, analysis and other intellectual capital assets to express IBM's point-of-view on critical issues and principles for a smarter planet. Prior to his current role, Edward has served leadership roles for IBM’s Innovation & Market Insight, Technology Programs and Innovation, and Research Communications.

Most notably, Edward is credited with leading both of IBM’s InnovationsJams, large-scale on-line brainstorming sessions to create new innovative businesses that included tens of thousands of IBM experts and over a thousand client organizations. He was also one of the core creators of IBM’s Global Innovation Outlook, and provided the genesis for “Project Watson,” a multi-year effort to build a computer system that could compete – and win – with human champions in the knowledge-driven game show “Jeopardy!” 

Before joining IBM, Edward was a business and technical writer, and also an executive in the ophthalmic lens manufacturing industry. He holds an M.F.A in Writing from Sarah Lawrence College, and a B.A. in Literature and Writing from Empire State College, SUNY. Edward currently lives with his wife in Carmel, N.Y.

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