Marketing Professor, Wharton School at the University of Pennsylvania
What drives word of mouth and why do some products catch on and become popular? Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania.
He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has been featured in The New York Times Magazine’s annual “Year in Ideas” issue and Berger received Wharton’s “Iron Prof” award for awesome research. He consults for a variety of Fortune 500 companies and serves on the advisory boards of a number of early stage start ups.