Europe/Opel

2012-10-04

Send Email  Share Add This  
  • Plan to increase revenue and variable profit significantly by refocusing go-to-market strategy, improving image of the Opel brand, strengthening the quality of market share and entering new markets and segment
  • Targeting break-even EBIT-adjusted results by mid-decade
  • Aggressive multi-billion dollar product plan that will deliver 23 new models, 13 new engines through 2016
  • Formed alliance with PSA Peugeot Citroen, agreed to jointly develop four vehicle programs, significantly lowering development costs; finalizing joint purchasing effort that will leverage combined scale
  • Made management changes
  • Intensifying focus on fixed costs, cash preservation
    • Eliminating approximately 2,600 positions in 2012
    • Will launch next-generation Opel Astra in 2015 in two plants with each operating three shifts, compared with the three under-used plants that build the car today
    • No allocation for future product at Bochum plant planned after current Opel Zafira production stops

 

TOP

Last Updated: November 5th, 2012