GM to Expand Design Operations in Korea

24.05.2012

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BUSAN, Korea – General Motors announced today that it will expand its global design center in Incheon, Korea, doubling the size of the facility to include new modeling studios, display spaces and areas for creative work.

By 2013, the enhanced design center will provide a state-of-the-art work environment for more than 200 employees responsible for a range of GM global vehicle programs. It will support the organization’s expertise in exterior and interior vehicle styling, digital design and studio engineering, which have resulted in the successful Chevrolet Spark, Aveo and Cruze models.

The expanded design center will maintain its focus on visualization technologies and advanced design, which resulted in the Chevrolet Miray concept vehicle introduced last year and showcased at global auto shows around the world.

Construction will adhere to GM’s industry-leading environmental design practices, including the use of innovative building technologies related to energy, water and recycled materials.

 “The GM Korea Design Center plays a very important role in GM’s Global Design organization,” said GM Vice President of Global Design Ed Welburn.“Its expansion will create an environment for team members to dream, create and develop design strategies for GM’s future product portfolio.”

Said GM Korea President and CEO Sergio Rocha: “This significant investment is a reflection of GM’s strong design expertise in Korea and the vital work carried out here for the global General Motors family. Our extended facility will give us an edge over the competition as we continue developing exciting new vehicles for the world.”

GM Korea is one of seven fully integrated design, engineering and manufacturing operations within GM. It has invested an average of more than KRW 1 trillion ($850 million) annually in Korea over the last 10 years. It will invest an additional KRW 1.5 trillion ($1.27 billion) in vehicle engineering and facilities this year.

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About GM Korea Company 

GM Korea Company is Korea's third-largest automotive company. With headquarters in Incheon, Korea, it operates five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design Center and Engineering Center are developing products for GM on a global basis. GM Korea employs about 17,000 people in its core automotive business. In 2011, it sold 140,705 vehicles in Korea and exported more than 1.9 million complete vehicles and vehicle kits.

About GM Global Design

The first and largest global automotive OEM design function, General Motors has a network of 10 Design Centers in seven countries around the world. Over 1,900 men and women are responsible for the design development of every GM concept and production car and truck globally.  The Design Centers are located in the United States, Germany, Korea, China, Australia, Brazil and India. GM Design is led by Ed Welburn, Vice President, Global Design.  Welburn is only the sixth Design leader in GM history, and the first to lead all of the company’s Global Design Centers. GM Design was first established in 1927 as ‘The Art and Colour Section’ by the legendary Harley Earl.

General Motors expanded design center in Korea will maintain its focus on visualization technologies and advanced design, which resulted in the Chevrolet Miray concept vehicle introduced last year and showcased at global auto shows around the world.

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