Director, Product Strategy and Infotainment, Global Connected Consumer
Ross serves as director of product strategy and infotainment for GM’s Global Connected Consumer group, where he is responsible for leading the implementation of GM’s infotainment product line-up in GM vehicles.
Previously, Ross was director of business extensions for OnStar, leading effort to develop new business ventures which build on OnStar’s strong brand and well-established reputation for customer service.
Greg has been with OnStar since the Fall of 2001. During most of that time, he was Director of Subscriber Relationship Marketing, with responsibility for growing and retaining OnStar’s base of over 6 Million subscribers. During that time, a successful program of subscriber communication and engagement was built, producing significant improvements in subscriber retention and greatly reducing costs.
Greg came to OnStar from General Motors’ core automotive business, where he held several leadership positions in product marketing, sales, and product development. He served as Brand Manager at the GMC Division, leading the Medium Pickup business and leading early development of what became the GMC Acadia. Greg also led product planning projects in both North America and in Europe, setting strategy for some of GM’s highest volume products including the Chevrolet Silverado and Opel Astra and Corsa. Greg was also fortunate to be a part of some of GM’s most innovative projects in the 1980’s and 1990’s. He was a part of the product planning and development team for GM’s EV1 Electric Vehicle program. Early in his GM career, Greg was also fortunate to be part of the initial Saturn team, where he recruited and selected Saturn Retailers and retail locations.
Greg is a Michigan native and a graduate of the University of Michigan with an Undergraduate degree in Economics and a Masters in Business Administration degree.