SHANGHAI – Supported by strong demand for all of their major brands, General Motors and its joint ventures sold a record 3,160,377 vehicles in China in 2013. Sales increased 11.4 percent from 2012. GM sold an average of one vehicle every 10 seconds and almost 9,000 each day in China.
“GM maintained good growth momentum in our company’s largest market, despite a modest slowdown in demand for commercial vehicles,” said Matt Tsien, President of GM China. “We benefited from a broad portfolio of models and brands that are meeting the diverse needs of vehicle buyers across China.”
Domestic sales by Shanghai GM rose 13.6 percent last year to a record 1,512,000 units. SAIC-GM-Wuling sold 1,584,920 units in China, an increase of 9.7 percent and an all-time high as well. FAW-GM’s domestic sales were up 6.3 percent to 59,092 units.
Buick sales in China increased 15.7 percent on an annual basis, finishing 2013 at an all-time high of 809,918 units. The brand was supported by ongoing strong demand for the original Excelle family, whose sales grew 6.9 percent to 296,183 units, and the Excelle XT and GT, whose sales were up 17.9 percent to 204,274 units.
Chevrolet likewise set a record for domestic sales, as demand increased 8.5 percent from 2012 to 652,077 units. Its most popular model was the Cruze, which had sales growth of 6.1 percent to 246,890 units. Right behind it was the Sail, which had sales of 213,075 units, and the Malibu, whose sales jumped 92.9 percent to 100,141 units.
Cadillac sales in China were up 66.6 percent from 2012 to a record 50,005 units. GM’s luxury brand was led by the SRX, which sold 26,897 units – an increase of 24.0 percent. The XTS had sales of 20,101 units in its first year on the market. In addition, the ATS – which was introduced in November – had sales of 2,154 units in 2013.
Wuling sales in the domestic market rose 11.2 percent year on year to 1,484,422 units, which was also a new annual high. Baojun had sales of 100,498 units, up 19.0 percent from 2012 and a new high for the brand.
Exports by GM’s manufacturing joint ventures to other emerging markets grew 7.7 percent last year to 83,145 units. The Sail accounted for 76.0 percent. This took Shanghai GM’s total sales in 2013 to 1,575,167 units, SAIC-GM-Wuling’s sales to 1,603,580 units and FAW-GM’s sales to 60,410 units.
During December, GM and its joint ventures sold a record 271,002 vehicles in the domestic market, an increase of 11.8 percent on an annual basis. Shanghai GM’s domestic sales increased 14.3 percent to 125,908 units, while SAIC-GM-Wuling’s sales in China were up 9.0 percent to 138,153 units. Both were December records. FAW-GM’s sales were up 25.3 percent to 6,596 units.
In 2013, GM and its joint ventures expanded their lineups with several new and upgraded models. They included the Cadillac XTS and ATS, new Buick LaCrosse and Regal, Chevrolet Cruze hatchback, and Wuling Hong Guang S and Rong Guang S. Shanghai OnStar rolled out a range of new services for Buick, Chevrolet and Cadillac owners, and became the first telematics service provider in China with nearly 700,000 active subscribers.
GM’s joint ventures once again continued expanding their footprint. SAIC-GM-Wuling began construction of its new manufacturing base in Chongqing, Shanghai GM broke ground for a new plant that will manufacture Cadillac vehicles and the Pan Asia Technical Automotive Center (PATAC) broke ground for a new R&D facility in Shanghai.
At the same time, GM continued to expand the dealership networks of all of its brands, with a focus on China’s tier 3 and 4 cities. GM ended 2013 with more than 4,250 dealerships nationwide.
GM maintained its support for a greener, safer and healthier community in China. The GM Restoring Nature’s Habitat Project, GM Safe Road Project and Chevrolet Red Chalk Program were among the automaker’s key corporate social responsibility activities carried out in 2013. In its third year, the GM China Consumer Fuel-Saving Challenge showcased the fuel economy of products from the Buick, Chevrolet, Cadillac, Baojun and Opel brands.
“We expect vehicle sales to remain robust in 2014, driven by ongoing strong demand across China for personal four-wheel transportation,” said Tsien. “GM will further expand our lineup of vehicles and services to remain in step with our customers nationwide.”
General Motors traces its roots back to 1908. GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2013, GM sold nearly 3.2 million vehicles in China. More information on General Motors in China can be found at GM Media Online.