DETROIT – General Motors’ (NYSE: GM) Chevrolet, Buick, GMC and Cadillac brands delivered 290,230 vehicles in December 2015, driven by an 8 percent year-over-year increase in retail deliveries and the company’s 26th consecutive month of Commercial sales growth. Total sales were up 6 percent.
For the year, Chevrolet, Buick, GMC and Cadillac dealers delivered 3.1 million vehicles, driven by an 8 percent increase in retail deliveries compared to 2014. Total sales were up 5 percent.
“The momentum that the Chevrolet Silverado and GMC Sierra have carried all year, hits like the Chevrolet Trax and Colorado, and innovative designs like the GMC Canyon and Buick Encore, have had a tremendous positive impact on our sales results,” said Kurt McNeil, GM’s U.S. vice president of Sales Operations. “In a record year for the industry, GM gained significant retail market share and we grew our Commercial business by 12 percent.”
GM’s retail deliveries have grown every month since March 2015, driven by strong crossover and truck sales. Retail market share for 2015 is estimated to be up 0.4 percentage points, the largest increase of any automaker, according to J.D. Power PIN estimates.
Chevrolet, GM’s largest brand, has increased its retail sales every month since March, and the brand’s 2015 retail market share is up 0.4 percentage points compared to 2014, according to PIN – the largest increase of any full-line brand.
"Chevrolet is the hottest retail franchise in the strongest market we have seen in this country,” said McNeil.
The GMC brand gained 0.2 percent points of retail market share.
Combined, Chevrolet and GMC sold 1.2 million trucks in 2015, up 14 percent compared to 2014. This includes 939,198 pickups. GM’s retail share of the full-size pickup segment improved by more than one percentage point to 39.2 percent, according to PIN. GM’s retail share of the mid-size pickup segment is now 32.5 percent, up from less than 5 percent in 2014, the launch year for the all-new Chevrolet Colorado and GMC Canyon.
In the crossover market, the Chevrolet Equinox has increased its sales for seven consecutive years. Five other crossovers, the Chevrolet Traverse, the Buick Encore, the GMC Acadia and Terrain, and the Cadillac SRX had their best-ever annual sales.
“The U.S. economy continues to expand and the most important factors that drive demand for new vehicles are in place, so we expect to see a second consecutive year of record industry sales in 2016,” said Mustafa Mohatarem, GM’s chief economist. “The single most important pieces are the ongoing gains in employment and the growth in personal income. When you add in lower energy prices, it’s easy to see why consumer spending is strong.”
December Sales Highlights vs. 2014 (except as noted)
Full-year Sales Highlights vs. 2014 (except as noted)
Average Transaction Prices (J.D. Power PIN)
Fleet and Commercial
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com
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