DETROIT – The total transformation of the Chevrolet passenger car lineup advances with the debut of the all-new 2014 Impala full-size sedan at the New York International Auto Show next month. Chevrolet will also showcase a more-refined version of the family-friendly Traverse crossover utility vehicle for 2013.
“The momentum at Chevrolet continues to build with the debut of the 10th generation of the Impala, one of the brand’s most enduring and cherished nameplates,” said Chris Perry, vice president of Global Chevrolet Marketing. “The new Impala further strengthens Chevrolet’s passenger car lineup by giving consumers a full-size sedan that balances the desire for distinction with engaging driving dynamics.”
The Impala nameplate was introduced in 1958 and has been one of Chevrolet’s best-selling passenger cars for decades. The all-new version of the Impala builds on that strong heritage.
With the introduction of the new Impala, Chevrolet has revamped nearly every passenger car in the lineup in the past 24 months. The new cars helped Chevrolet become the top-selling passenger car brand in the United States in 2011.
The 2013 Chevrolet Traverse was designed to give families a new gathering space with elements of style and refinement inside and out, as well as new and industry-exclusive safety features.
Traverse is among the safest vehicles on the road today, previously earning top marks from leading third-party organizations and in government crash testing. For the 2013 model, the Traverse adds the industry’s first front center air bag. It is engineered to protect drivers and front passengers in far-side impact crashes. The air bag deploys in milliseconds and inflates between the driver and front passenger, providing added protection for both front occupants.
“The new Traverse builds on the success of the current model offering a wide variety of improvements to ride and handling, interior materials and exterior styling without compromising the functionality and capability families need to support their busy lives,” said Perry.
In addition to the new Impala and Traverse, other Chevrolet vehicles on display at New York include the new Malibu Eco, Spark mini car, Tru 140S and Code 130R concept vehicles and Corvette 427 Convertible with 60th Anniversary package.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.