Cadillac Recognized as a J.D. Power 2014 Customer Champion

One of 50 companies to earn distinction – brand’s third time being selected


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DETROIT – Cadillac is being recognized as a 2014 Customer Champion by J.D. Power, the third time the brand has earned this distinction. It is one of 50 companies across multiple industries to be recognized.

To qualify for inclusion on the elite list, companies must excel, not only within their own industry, but also among the nine industries included in the Customer Champions analysis by J.D. Power. Five factors – People, Presentation, Process, Product and Price – determine the J.D. Power 2014 Customer Champions.

 J.D. Power evaluated more than 600 brands to identify the 2014 Champions, based on customer feedback, opinions and perceptions gathered primarily from J.D. Power’s syndicated research in 2013. This group of 50 represents the highest-performing U.S. companies that deliver service excellence within their respective industry and across nine industries measured.

“We believe that every interaction – at our website, in the showroom or on the service lane – represents a defining moment, an opportunity to differentiate ourselves and earn the loyalty of a customer,” said U.S. Vice President of Cadillac Sales and Service Bill Peffer. “This philosophy of defining moments is what drives our new products, and we strive to carry that through to our sales and service experiences.”

Cadillac continues its commitment to customer service with programs like Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. Cadillac dealers also undergo extensive customer service training to create a world-class environment.

Cadillac was also recognized as a J.D. Power Customer Service Champion in 2011 & 2012.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at Cadillac's media website with information, images and video can be found at

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