A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. Cadillac’s early history was redefined by series of achievements and firsts in technology and design, propelling it worldwide fame as a premium brand.
In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design.
Cadillac is embarking on a new wave of expansion currently, in order to regain its position as an iconic luxury brand.
In pursuit of further growth globally, Cadillac plans eight new models through the end of the decade. These will include expansions to the elite high performance V-Series cars, a new top-of-the-range car called CT6 and several new models taking the brand into new segments. Cadillac established its own new business unit within General Motors in 2015, led by President Johan de Nysschen. The brand expressed its renewed core values in a new ethos, called Dare Greatly, that communicates the brand’s mission in new ways to consumers.
Cadillac is growing globally, driven by rapid expansion in China where sales increased 47% in 2014. Cadillac offers its products in 44 countries worldwide today, with further expansion expected going forward.
Johan de Nysschen was appointed President, Cadillac and General Motors Executive Vice President on July 11, 2014. de Nysschen is responsible for all aspects of Cadillac globally including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
Uwe Ellinghaus is Chief Marketing Office, Global Cadillac, a position leading all brand strategy and marketing efforts for Cadillac worldwide. Ellinghaus joined Cadillac Jan 1, 2014 to further the brand’s ongoing expansion and development.
Dave Leone was named Executive Chief Engineer, Global Performance Luxury Cars effective August 1, 2012. Additionally, Leone was named the Cadillac product Brand Lead Executive Chief Engineer, a position created to drive brand focus through product content, design, engineering as well as commercialization.