As director for Buick GMC advertising and sales promotion, Craig is responsible for advertising and promotional strategies for the Buick and GMC brands, including print, broadcast digital and experiential.
Before this position, Craig was the director of product marketing for Buick, where he was responsible for brand marketing strategy and product planning for all Buick products. Previously he was Marketing director for Pontiac, overseeing the launch of the G8, Vibe and Solstice Coupe. He was also the Product Director for GMC when the GMC Yukon, Sierra and Acadia were introduced to the public.
Craig began his GM career more than 22 years ago as a financial analyst. Since then, he has helped the company grow and evolve, successfully completing many product launches, sales and marketing positions in the GMC, Pontiac and Buick sales and marketing organizations .
A native of Michigan, Craig has an MBA from Michigan State University.
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Updated March 2010
Director, Buick and GMC Advertising and Promotions