Chevrolet returns to the big screen this summer in Michael Bay’s “Transformers: Age of Extinction”

2014-04-22


Print Print   |  Send Email  |  Word   Share Add This  
  • Brand has been involved in all four Transformers films
  • New installment features Chevrolet Camaro, Corvette Stingray, Sonic and Trax

DETROIT – The Chevrolet Camaro that converts into the iconic Bumblebee will once again turn heads when the “Transformers: Age of Extinction” movie franchise from director Michael Bay will celebrate its premiere in theaters around the globe as of June 27.

The latest Transformers movie will also feature the iconic Chevrolet Stingray that converts to Autobot Crosshairs, a Chevrolet Trax and a Chevrolet Sonic/Aveo outfitted as Rally Cars.

The fifth-generation Camaro first converted into Bumblebee in the 2007 film “Transformers,” then in the 2009 film “Transformers: Revenge of the Fallen” and in the 2011 film “Transformers: Dark of the Moon.” “Transformers: Age of Extinction” will feature two Camaros specifically built for the film, a heavily modified vintage 1967 Camaro SS and a futuristic concept Camaro.

“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”

LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures said: “The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world.”

In addition to providing vehicles for the production, General Motors’ locations were used as film sets: GM Design at the Warren Technical Center, the Milford Proving Ground and the Lansing Grand River Assembly plant.


About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Paramount’s “Transformers: Age of Extinction”

Directed by Michael Bay, TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures in association with Hasbro, based on the Hasbro’s Transformers™ Action Figures, and written by Ehren Kruger, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nichola Peltz, Sophia Myles, Bingbing Li, Titus Welliver and TJ Miller. The fourth installment in the hit series of the movie re-unites the filmmaking team from the hit franchise, including producers Lorenzo di Bonaventura, Tom DeSanto & Don Murphy and Ian Bryce; and executive producers Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. Paramount Pictures will release the film on June 27, 2014.

TRANSFORMERS: AGE OF EXTINCTION

Chevrolet and a Camaro that converts into the iconic Bumblebee will once again turn heads when the Transformers movie franchise returns to screens around the globe in the upcoming “Transformers: Age of Extinction” from director Michael Bay, in theaters June 27. This Chevrolet Camaro was built under the supervision of GM Design for use in the upcoming film.

TRANSFORMERS: AGE OF EXTINCTION

Chevrolet vehicles will once again turn heads when the Transformers movie franchise returns to screens around the globe in the upcoming “Transformers: Age of Extinction” from director Michael Bay, in theaters June 27. This Chevrolet Corvette Stingray, that converts to Autobot Crosshairs, was built under the supervision of GM Design for use in the upcoming film.

TRANSFORMERS: AGE OF EXTINCTION

Chevrolet vehicles will once again turn heads when the Transformers movie franchise returns to screens around the globe in the upcoming “Transformers: Age of Extinction” from director Michael Bay, in theaters June 27. This Chevrolet Sonic Rally Car was built under the supervision of GM Design for use in the upcoming film.

Transformers: the age of extinction

PR Opportunities (PPT)

Contacts