General Motors Thailand
At General Motors Thailand, we are passionate about building and selling the world’s best vehicles – Chevrolet passenger cars, pickup trucks, SUVs and MPVs designed and engineered at GM’s state-of-the-art facilities around the globe. Only by providing innovative vehicles and a superb sales and service experience do we expect to earn lifelong customers in Thailand and throughout the region. This is our aim, each and every day.
Leading the way is our seasoned leadership team, led by Managing Director Marcos A. Purty, who set high standards for all employees to provide Chevrolet customers in Thailand and throughout the region with vehicles that are durable, reliable, attractive, fuel efficient, safe, and of excellent quality.
Chevrolet’s customer-driven vision unites its Thai team each and every day, taking great care to deliver exceptional cars and a positive ownership experience to our customers in Thailand and around the region.
There are a lot of exciting things to share about GM Thailand as the primary manufacturing hub for GM in Southeast Asia. Established in 1993, GM Thailand has been contributing to the growth of the country’s automotive industry, employing 4,300 people.
GM made a significant investment of USD 1.4 billion resulting in a manufacturing facility in the Eastern Seaboard Industrial Estate in the Rayong province. Opened on August 3, 2000, the Rayong facility is GM’s regional hub for vehicle production both for domestic sales and export under the Chevrolet and Holden nameplates, and celebrated its millionth vehicle built in February 2014.
In September 2011, GM opened a new USD 200 million state-of-the-art powertrain facility and recently celebrated the production of the 100,000th engine in June 2013. The facility is GM’s first diesel engine plant in the region and the first in the world to produce the all-new-family of Duramax four-cylinder diesel engines.
In 2013, GM Thailand sold 56,389 Chevrolet vehicles representing a year-on-year growth of 273% over the past 5 years. It produced 95,620 vehicles and exported 43,394 vehicles to 64 countries worldwide.
GM Thailand’s range of vehicles under the Chevrolet nameplate includes Sonic (sub-compact sedan and hatchback), Spin (sub-compact MPV), Cruze (compact sedan), Captiva (compact SUV), Colorado (midsize pickup truck) and Trailblazer (midsize SUV). All but Spin are built at GM’s Rayong manufacturing facility.
Over the years, GM Thailand has received numerous awards, particularly for its environment, energy and safety management. GM Thailand is the first automotive company in the country to receive the ISO 50001 certification recognizing GM’s commitment to energy efficiency and reduction of greenhouse gas emissions in its manufacturing process.
The company is also certified ISO 14001 representing GM’s best-in-class environment management process. In addition, GM Thailand has been named ENERGY STAR by the U.S. Environmental Protection Agency. It has achieved the zero landfill status for its efficient and responsible process for recycling or reusing of all normal plant wastes.
With an ongoing commitment to give back to the communities in which it does business, GM strives to act with personal and institutional integrity in the workplace, the marketplace and the communities focusing on education, health and human services, environment, energy and safety, and community development.
Since 2012, Chevrolet has been conducting the One World Futbol project with an aim to bring the Power of Play to children in disadvantaged communities worldwide. To date, the company has donated more than 5,000 One World Futbols, nearly indestructible footballs, in Thailand with a goal to give 1.5 million One World Futbols worldwide within 3 years.
Most importantly, GM Thailand continues to transform its business, adapting to the changing demands of the evolving regional market and helping GM’s global operations build a better future. We are driven to build and sell the world’s best vehicles and give consumers more as they move their way through life.
More information, please visit www.chevrolet.co.th.