GM Thailand Overview

GM Southeast Asia Operations today covers countries including Brunei, Cambodia, Fiji, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar, New Caledonia, Philippines, Pakistan, Singapore, Tahiti, Thailand and Vanuatu. With its headquarters in, Bangkok, Thailand, it leads GM’s growth in the Southeast Asia region, with a manufacturing facility in the Eastern Seaboard Industrial Estate in the Rayong province, about 200 kilometers from Bangkok.  The plant opened on August 3, 2000 and today employs 5,000 team members, with a capacity of 180,000 vehicles. It is GM’s regional hub for vehicle production for both domestic sales and export.

The original product manufactured there by GM was the Chevrolet Zafira MPV.  Over the years, GM has continued to introduce new models, the Chevrolet Colorado midsize pickup truck being amongst its most popular vehicles, which GM began producing in Rayong in 2003.  The plant currently produces the Chevrolet Sonic and Cruze passenger cars, in addition to the Chevrolet Captiva and Chevrolet Trailblazer SUV. 

GM Southeast Asia has continued to expand its local engineering capability (from originally three to about 80 engineers today) in Thailand, to support the localization of its global products for the domestic and regional market.

In September 2011, GM opened a new, USD200 million state-of-the-art powertrain facility, adjacent to its manufacturing facility in Rayong. This is GM’s most significant investment in the region in more than a decade, and is GM’s first diesel engine plant in the region. It is also the first in the world to produce the all-new family of Duramax four-cylinder diesel engines which will power the all-new Chevrolet Colorado midsize pickup truck and Trailblazer SUV. Both vehicles will also be manufactured in GM’s facility in Thailand. GM’s powertrain facility has a capacity of 130,000 engines per year.

As of 2013, GM Thailand will be exporting its cars and trucks to 77 markets around the globe, in addition to catering to demands of the local Thai market.

To date, GM has invested a total of USD 1,700 million in manufacturing facilities in Southeast Asia region, and most importantly a steady flow of new product programs. GM Southeast Asia has recorded continuous growth across the region, with exports growing from 6,272 units in 2000 to, 42,034 vehicles in 2012, and 28,955 vehicles in 2013 (as of August 2013).

Currently, GM Southeast Asia, through its Chevrolet nameplate, is focused on its positioning in the region to earn its fair share of the market and develop its footprint in key markets in the region including Indonesia, Malaysia and Thailand, known as the ‘ASEAN Big Three’.

The Big Three

Currently, GM Southeast Asia, through its Chevrolet nameplate, is focused on its positioning in the region to earn its fair share of the market and develop its footprint in key markets including Indonesia, Malaysia and Thailand. Those are known as the ‘ASEAN Big Three’, and they are accounting for 87% of the volume in the region. In total, the ‘Big Three’ represents a market size of 3,090,000 units.  GM, through its Chevrolet nameplate, sold a total of 91,715 vehicles in 2012.  This represents a year-to-date growth of 108 percent compared with the same period in 2011.

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Chevrolet Thailand Announces Gold Prize Winners


BANGKOK, JUNE 05, 2013 – Mr. Gustavo Colossi, Vice President of Sales, Marketing and Aftersales of Chevrolet Thailand and General Motors Southeast Asia Operations, presented prizes to “Buy Chevrolet, Get Gold” campaign winners from the recent Bangkok Motor Show. All winners booked Chevrolet vehicles including Sonic, Cruze, Colorado, Spin, Trailblazer and Captiva during the Motor Show and were eligible for a lucky draw to win 100,000 baht in gold for 11 days. The biggest prize, a million baht in gold, was given to Mr.Narasit Sansompak from Rayong province.

GM Powertrain Thailand Achieves 100,000 Production Milestone


BANGKOK, June 4, 2013 - GM Powertrain Thailand, General Motors' (GM) first diesel engine plant in Thailand and Southeast Asia, the first and only GM facility in the world to produce the four-cylinder Duramax turbo-diesel engine, recently achieved the 100,000th production milestone since production officially started in September 9, 2011.

March 2013


Chevrolet Launched New Cruze at Bangkok International Motor Show 2013

March 2013


The All-New Chevrolet Spin Introduced to Thailand

July 2012


Chevrolet launched the new "Sonic" sub-compact

More Milestones

New Chevrolet Colorado, Trailblazer, Cruze and Volt Named Car of the Year 2014 Winners


BANGKOK, THAILAND – Grand Prix International has named several Chevrolet vehicles among its “Car of The Year 2014” award-winners. The organization considers the Cruze sedan, Colorado truck, Trailblazer SUV and Volt extended range electric vehicle the best in their respective categories.

March 2013


Chevrolet Recognized for the Best Stand Design and the Concept Car Show at Bangkok International Motor Show 2013

March 2013


Frost & Sullivan Names Chevrolet Colorado Best Pickup of the Year

March 2013


Chevrolet Wins Six 'Car of the Year' Awards at the 34th Bangkok International Motor Show

Dec 2012


Chevrolet wins Thailand Automotive Quality Awards (TAQA) for Outstanding Image in the "Fun to drive" and "Excellent Driving Control" categories.

More Award & Recognition

Tim Zimmerman


President GM South East Asia Operations

Marcos Purty


Managing Director GM Thailand and Chevrolet Sales Thailand

Mr. Michael O. Perez


Vice President, Manufacturing General Motors Thailand/SEA Operations

Mr. Gustavo Colossi


Vice-President Sales, Service and Marketing General Motors Thailand and Southeast Asia Chevrolet Sales Thailand

Mr. Laurent Berthet


Director of Communications, Southeast Asia; General Motors Thailand/Southeast Asia; Chevrolet Sales Thailand;

Mr. Khanchit Chaisupho


Director – Southeast Asia Public Policy and Government Relations, General Motors (Thailand) Ltd., Chevrolet Sales (Thailand) Ltd.

Jennifer Bigelow


Plant Manager, Powertrain GM Thailand/ASEAN GM International Operations

More Executives

Mary T. Barra


Chief Executive Officer General Motors Company

Dan Ammann


President General Motors Company

James B. DeLuca


Executive Vice President, Global Manufacturing (Effective Feb. 1, 2014)