General Motors Thailand

At General Motors Thailand, we provide innovative vehicles as well as superb sales and service experiences. We expect to earn lifelong customers in Thailand and throughout the region. This is our aim, each and every day.

Leading the way is our seasoned leadership team, led by Managing Director Marcos A. Purty, who set high standards for all employees to provide Chevrolet customers in Thailand and throughout the region with vehicles that are durable, reliable, attractive, fuel efficient, safe and of excellent quality.

Chevrolet’s customer-driven vision unites its Thai team each and every day, taking a great care to deliver exceptional cars and positive ownership experiences to our customers in Thailand and around the region.

There are a lot of exciting things to share about GM Thailand as the primary manufacturing hub for GM Southeast Asia. Established in 1993, GM Thailand has been contributing to the growth of the country’s automotive industry.

GM made a significant investment of USD 1.4 billion resulting in a manufacturing facility in Rayong, Thailand. Opened on August 3, 2000, GM Thailand’s Rayong facility is GM’s regional hub for vehicle production both for domestic sales and export under Chevrolet and Holden nameplates, celebrating its millionth vehicle built in February 2014.

In September 2011, GM opened a new USD 200 million state-of-the-art powertrain facility, celebrating the production of its 100,000th engine in June 2013. The powertrain facility is GM’s first diesel engine plant in the region and the first in the world to produce the all-new-family of Duramax four-cylinder diesel engines.

In 2014, GM Thailand sold 25,798 Chevrolet vehicles, produced 55,491 vehicles and exported 35,117 vehicles to 64 countries worldwide.

GM Thailand’s range of vehicles under the Chevrolet nameplate includes Sonic (sub-compact sedan and hatchback), Spin (sub-compact MPV), Cruze (compact sedan), Captiva (compact SUV), Colorado (midsize pickup truck) and Trailblazer (midsize SUV). All but Spin are built at GM Thailand’s Rayong facility.

Over the years, GM Thailand has received numerous awards particularly for its environment, energy and safety management. It is the first automotive company in the country to receive the ISO 50001 certification recognizing GM’s commitment to energy efficiency and reduction of greenhouse gas emissions in its manufacturing process.

GM Thailand is certified ISO 14001 representing GM’s best-in-class environment management process. It is also recognized with the zero waste to landfill achievement for its efficient and responsible process for recycling or reusing of all normal plant wastes. It receives the Reduce, Reuse, Recycle (3Rs) award and the waste management gold medal from the Department of Industrial Works. In addition, the company is named ENERGY STAR Challenge for Industry by the U.S. Environmental Protection Agency.

With an ongoing commitment to give back to the communities in which it does business, GM strives to act with personal and institutional integrity in the workplace, the marketplace and the communities focusing on education, health and human services, environment, energy and safety, and community development.

Since 2012, Chevrolet in partnership with One World Play Project aiming to bring power of play to children in disadvantaged communities has donated 1 million One World Futbols, nearly indestructible footballs, worldwide including more than 5,000 One World Futbols in Thailand. The goal is to give 1.5 million One World Futbols worldwide within 3 years.

Most importantly, GM Thailand continues to transform its business, adapting to the changing demands of the evolving regional market and helping GM’s global operations build a better future.

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LIVE from Bangkok International Motor Show GM Thailand Will Submit an Application to Eco Car Program Phase 2


BANGKOK, THAILAND – General Motors Thailand announced today that they will submit an application to the Thailand Board of Investment’s Eco Car Phase 2 program.

GM Thailand Celebrates Millionth Vehicle Built at Rayong


RAYONG, Thailand – General Motors Thailand and Southeast Asia Operations today celebrated the production of its millionth vehicle – a Chevrolet Trailblazer – since operations began in 2000 at the Rayong Assembly plant.

Chevrolet Captiva Most Appealing SUV in J.D. Power Study


Bangkok, Thailand: Chevrolet Sales Thailand’s (Chevrolet) continued efforts to enhance quality and provide customers with class-leading and relevant products has paid off once again in the latest J.D. Power Asia Pacific 2013 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM.

New Duramax Raises Performance to New Levels


Bangkok, THAILAND - Chevrolet Sales Thailand (Chevrolet) today introduced the new-generation 'MY14' Duramax four-cylinder turbo-diesel engine, which boasts one of the highest power and torque outputs while exceeding industry-standard emissions ratings. Slated to be installed in the Colorado pickup truck and Trailblazer SUV, the new engine will further enhance the appeal of two of Chevrolet's most popular models.

Chevrolet to Enter Myanmar


YANGON, MYANMAR, 08 JULY 2013 - General Motors Southeast Asia Operations recently signed a letter of intent with Pacific Alpine Pte. Ltd., for the distribution, sale and service of Chevrolet vehicles in Myanmar.

More Milestones

Chevrolet’s Booth Wins Fourth Consecutive “Best Design” Award at 35th Bangkok Motor Show


Bangkok – For the fourth year in a row, Chevrolet Thailand has won ‘Best Design Award’ for its booth at the Bangkok International Motor Show. Chevrolet’s display for the 35th annual event was designed to underscore the brand concept entitled ‘Find New Roads: Imagination Can Take You Everywhere.’ The design concept is aligned to Chevrolet’s latest vehicles including the 2014 Captiva and limited-edition Colorado Sport that has a more aggressive appearance.

Chevrolet Honored for Automotive Service Education Program (ASEP)


BANGKOK, THAILAND – Thailand’s Ministry of Education today honored Chevrolet’s Automotive Service Educational Program (ASEP) at a vocational education award ceremony held by The Teachers Council of Thailand. Thailand’s Vocational Education Commission nominated ASEP for the award.

New Chevrolet Colorado, Trailblazer, Cruze and Volt Named Car of the Year 2014 Winners


BANGKOK, THAILAND – Grand Prix International has named several Chevrolet vehicles among its “Car of The Year 2014” award-winners. The organization considers the Cruze sedan, Colorado truck, Trailblazer SUV and Volt extended range electric vehicle the best in their respective categories.

Chevrolet Dealers Honored with Grand Master Award


Bangkok, Thailand: Chevrolet Sales Thailand (Chevrolet) recently honored its dealers at its annual Dealers Recognition Awards, paying tribute to their commitment, dedication and contribution to the automaker’s performance in 2013. In its 11th year, the annual event is also held to support, encourage and enhance the operations of Chevrolet dealers in areas including sales, customer service and technical competence.

GM Receives AMCHAM CSR Excellence Recognition


BANGKOK, THAILAND: For the second consecutive year, General Motors Thailand (GM) was amongst other corporations receiving this year’s AMCHAM Corporate Social Responsibility Excellence Recognition (ACE) 2013.

More Award & Recognition

Wail A. Farghaly


GM Thailand and Chevrolet Sales Thailand Managing Director

Piyanuch Chaturaphat


Director of Sales and Network Chevrolet Sales Thailand

Amnat Saengjan


Vice President of Manufacturing at GM Thailand
General Motors Thailand

Watcharin Sayamrattanakit


Plant Manager
General Motors Powertrain Thailand

Una Tan


Marketing and Customer Experience Director, Chevrolet Sales Thailand

Worapan Phunman


Aftersales Development Director
Chevrolet Sales Thailand

More Executives

Mary T. Barra


Chief Executive Officer General Motors Company

Dan Ammann


President General Motors Company

James B. DeLuca


Executive Vice President, Global Manufacturing (Effective Feb. 1, 2014)