Vauxhall Becomes Official Liverpool FC Automotive Partner

Welcome onboard: Another European top football club joins the Opel/Vauxhall team


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Luton/Rüsselsheim.  Vauxhall Motors will add to its UK football sponsorship portfolio by becoming the Official Automotive Partner of Liverpool Football Club. The deal will run through to the end of the 2015-16 season and kicks off at home to Everton on 28 January 2014.

“Vauxhall Motors has enjoyed great success over the past three years with our Home Nations football sponsorships,” said Vauxhall Chairman & Managing Director, Duncan Aldred. He continued: “This exciting new sponsorship will undoubtedly benefit from the experience we have gained in international football and we look forward to the prospect of a partnership with such an iconic club as Liverpool FC.”

Liverpool FC Chief Executive Ian Ayre said: “We are delighted to welcome Vauxhall on board as a partner of Liverpool FC. They have highly credible football credentials and a reputation for engaging sponsorship activation.”

Vauxhall is the lead partner of the national teams and football associations of England, Scotland, Wales and Northern Ireland.

Moreover, Vauxhall’s sister brand Opel is supporting European top clubs like Borussia Dortmund and Bayer 04 Leverkusen (Germany), Petrolul Ploieşti (Romania), Galatasaray Istanbul (Turkey) or Feyenoord Rotterdam from the Netherlands.

You never walk alone: Ian Ayre, managing director of Liverpool Football Club, and Keith Michaels, Vauxhall’s Head of Marketing Operations (on the right).