Opel and the Netherlands: Close Ties Since 1924

Dutch royal couple’s visit to Rüsselsheim carries on tradition

2013-05-29

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Rüsselsheim/Den Haag. When the Dutch royal couple Willem-Alexander and Máxima visit Opel in Rüsselsheim on June 4th as the head of a business delegation, the main topic of the day will be the future of mobility. The royal couple will meet with Opel experts, discuss electric mobility and visit the design center. Tradition also plays a large role in the connection between Opel and the Netherlands; the ties are many. Did you know that:  

  • The first Opel dealerships opened their doors in the Netherlands in 1924 and Opel has been one of the most popular brands in the country ever since?
  • The most popular Opel model in Holland at this moment is the Corsa, followed by Astra and Mokka?
  • Opel sponsors the Dutch soccer club Feyenoord Rotterdam which has an ex-national player, Ronald Koeman, as a trainer and last season finished 3rd in the First Division?
  • Today around 850,000 Opel vehicles are on Dutch roads – the second biggest total fleet in the Netherlands?
  • A member of the Dutch royal family already visited Opel in Rüsselsheim? In October 2010 King Willem-Alexander’s cousin, Prinz Maurits, came to learn more about the future of electric mobility and test drove the Opel Ampera and the HydroGen 3.
  • The ADAM store in Amsterdam was completely decorated in orange during King Willem-Alexander and Queen Máxima’s enthronement?
  • The Netherlands is a trailblazer in electric mobility? The government has introduced an incentive program that also includes tax benefits.
  • Today almost 10,000 electric cars are on Holland’s roads – which makes the Netherlands leading in Europe when it comes to introducing electric mobility?
  • In 2012, almost 4,000 new electric vehicles were registered in the Netherlands, thereof around 2,700 Opel Ampera? That means around 67 percent market share in the last year.
  • Since its start of sales the Opel Ampera has been market leader in the Netherlands? More Ampera were sold there than in any other European country.
  • The several historic Opel clubs in the Netherlands have several thousands of members? There are many clubs, for a lot of Opel models, including the Kadett, Manta and GT.
  • There are currently 26 Dutch employees in Rüsselsheim? They are of course especially looking forward to the royal couple’s visit.

Opel ist getting ready for the visit of the royal couple from the Netherlands and is presenting the new Cabrio Cascada in orange. Next to the Cascada a vintage Opel Diplomat in front of the Adam Opel Haus.

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