Chevrolet achieves best-ever global sales in 2011

Brand's strong results help push GM past 9 million annual sales

2012-01-19

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Detroit. Chevrolet sold 4.76 million vehicles around the world in 2011 setting a global sales record and driving General Motors Co. (NYSE: GM) global sales to more than 9 million vehicles, a 7.6 percent gain compared with 2010.

GM gained four-tenths of a point of market share to 11.9 percent of the global vehicle industry. Sales were up in all four reporting regions – North America, South America, Europe and International Operations – as GM sold a total of 9,025,942 vehicles compared with 8,385,484 in 2010.

The United States led the way for Chevrolet with total vehicle sales of 1,775,812 up more than 13 percent from 2010. China posted record sales of 595,068, up 9.5 percent from the previous year. Other markets that posted significant year-over-year increases include Vietnam (79 percent), Russia (49 percent), Turkey (30 percent) and Germany (21 percent).

"Chevrolet's impressive growth in both established and developing markets is the result of a strong new product lineup that meets the diverse needs of consumers around the world," said GM Chairman and CEO Dan Akerson. "In addition to Chevrolet's record setting sales, the entire lineup of GM vehicles is meeting customer needs for fuel-efficient cars and work vehicles as well as unmatched luxury."

Chevrolet is building its global presence by delivering cars like the Cruze, Aveo (Sonic) and Spark, the all new midsize global Malibu, and crossovers and trucks like the Orlando and Colorado that are designed for the varied driving conditions and customer preferences around the world.

The Chevrolet Cruze compact sedan led the brand with global sales of more than 670,000 in 2011, making it the best-selling Chevrolet nameplate around the world with more than 1.13 million sold since its launch in 2009. In the United States, Chevrolet was the best selling passenger car brand in 2011, thanks in large part to the success of the Cruze.

More than 15 markets experienced record Chevrolet sales in 2011 with the largest year-over-year increases in South Africa (50 percent), Peru (81 percent), Vietnam (79 percent), Thailand (57 percent) and Israel (46 percent). The top 10 Chevrolet sales markets in 2011 were:

Market Total 2011 Sales
United States 1,775,812
Brazil 632,201
China 595,068
Russia 173,.485
Mexico 162,.461
Canada 150,.540
Argentina 133,.491
Uzbekistan 121,584
India 111,056
Colombia 105,783


"Without doubt the new Chevrolet portfolio has been a catalyst for our success around the world," said Tim Lee, president of GM International Operations. "The launch of the Chevrolet brand in South Korea along with tremendous growth in China and across the rest of our international operations is proof that Chevrolet is becoming a first choice for customers around the globe.

As Chevrolet enters its second century, it continues to become a more global brand, with more than 60 percent of its sales outside the U.S. market.

"In 2012, we will continue to expand our range with even more great vehicles as we pursue further growth in our key markets," Lee said.

On a corporate basis, GM's two largest markets in 2011 were China, where GM and its joint venture partners increased sales 8.3 percent year-over-year to 2,547,203 vehicles, and the United States, where GM sold 2,503,820 vehicles, up 13.0 percent compared with 2010. GM is the market leader in both countries.

General Motors Global Sales Summary

  Units
2011
Units
2010
% Change   % of Industry
2011
% of Industry
2010
Point Change
North America 2,924,140 2,625,411 11.4   18.4 18.2 0.2
Europe 1,735,335 1,662,963 4.4   8.8 8.8 0.0
South America 1,064,631 1,024,960 3.9   18.8 19.9 (1.1)
International Operations 3,301,836 3,072,150 7.5   9.5 8.9 0.6
Total Global 9,025,942 8,385,484 7.6   11.9 11.5 0.4


GM North America = United States, Canada, Mexico and other North American markets
GM in Europe = Western, Central and Eastern Europe, plus Russia
GM International Operations = Asia-Pacific, North Africa, Sub-Saharan Africa and the Middle East
Note: Iran, North Korea, Syria and Sudan are excluded from sales volume and market share calculations

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of more than four million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan and hatchback, the Orlando family van, the Captiva SUV, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2012, Chevrolet is launching the Cruze station wagon and the Malibu mid-size sedan. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.

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In 2011, Chevrolet set a global sales record selling 4.76 million vehicles around the world.

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