Trendsetting IAA Start with the Opel Monza Concept

2013-09-10


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  • Press conference on Opel stand at start of Frankfurt Motor Show
  • German manufacturer with seven world premieres at the 65th IAA
  • Monza Concept showcases design and connected mobility of future
  • New Insignia family with OPC and Country Tourer on the IAA stage
  • Small lifestyle car Opel ADAM now even more versatile and better connected

Rüsselsheim/Frankfurt.  Opel opened its exhibit at the 65th International Motor Show in Frankfurt today with the spectacular unveiling of the Opel Monza Concept. To a flurry of flashbulbs at the press conference, CEO Karl-Thomas Neumann presented the concept car that showcases Opel’s vision of future mobility. Neumann: “The Monza Concept is our vision of connected and efficient mobility. It impressively shows that we at Opel have a very clear idea of the direction in which we are developing our technology and design. It is the model that will drive us forward. And it is also a symbol of our brand’s regained strength!”

While the Monza Concept offers a glimpse into the future, Opel already stands strong with innovative, leading-edge products and technologies today. From September 12 – 22, the brand will present seven world premieres at its Stand D 09 in Hall 8 covering over 3,200 m2. One big highlight for the public is the new Opel Insignia OPC with a fresh look, re-worked chassis and innovative infotainment. The 239 kW/325 hp 2.8-liter V6 turbo engine catapults Opel’s top athlete from zero to 100 km/h in 6.0 seconds. Just as spectacular as the OPC version of the brand’s flagship are world premieres for the Insignia Country Tourer, the adventure-loving member of the new Insignia family, as well as the hatchback, notchback and Sports Tourer models – all with a new design, trendsetting infotainment and best-in-class engines.

At the same time, Opel showcases what modern day driving has to offer with innovative models and infotainment solutions such as the ADAM with Siri Eyes Free functionality and new engine generations. A new, 200 hp 1.6 SIDI turbo for the Cascada convertible and the new family of small gasoline engines, coupled with a new six-speed transmission, also make their debuts in Frankfurt.

“We have strong products that will lead Opel back onto the road to success, as well as innovative concepts which show the future direction of the automobile. We are now better positioned than ever before with our broad portfolio of attractive models and trendsetting technologies. Come see for yourself at the IAA,” says Opel CEO Dr. Karl-Thomas Neumann, inviting all trade show visitors to stop by the Opel stand and see the brand’s products up close.

It’s not only the cars that are attention-getters – the Opel booth, an exciting Media Arena, is also a real eyecatcher. It almost completely surrounds visitors, who can get better acquainted with Opel, its cars and company philosophy via five large LED screens and other LCD displays. Regardless of where the visitors look, a 360-degree experience is guaranteed. So they’re not merely spectators on the sidelines, but will feel part of the action like being right in the middle of a stadium.

The exciting atmosphere generated by Opel Arena’s fan zone promises to be a further IAA highlight, with Opel’s activities in soccer and motorsport to be spotlighted daily. Players from German football clubs Borussia Dortmund (Sept 15), Mainz 05 (Sept 17) and other teams will be on site, as well as motorsport legend and Opel brand ambassador Joachim “Jockel” Winkelhock (Sept 12 and 14) and Lovelyn, winner of this year’s “Germany’s Next Top Model” TV show.

Opel CEO Dr. Karl-Thomas Neumann at the Opel Press Conference at the 65th International Motor Show IAA in Frankfurt.

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