DUBAI – Chevrolet’s region-wide 11% growth in passenger car sales contributed to the brand’s overall 9% increase in March sales, showing that customers across the Middle East continue to choose from Chevrolet’s impressive lineup of passenger cars, crossover vehicles and SUVs.
The latest figures compare March 2014 sales figures with the same month last year.
The UAE, Jordan, and Kuwait lead the way in terms of having growing numbers of customers getting behind the wheel of a new Chevrolet. But other countries in the Middle East are hot on their heels.
The big results stem, in part, from the sale of small cars. The fun and easy to drive Chevrolet Spark and Sonic proved to be the leading choice of retail and fleet customers in March.
Strong sales from the ever-popular Chevrolet Tahoe family SUV led the 9% increase in full-size truck sales. In fact, March saw the best ever monthly sales of the Tahoe in the Saudi Arabia and Kuwait markets.
"It's great to see that our customers are seeing the value in owning Chevrolet vehicles," says Maurice Williams, President and Managing Director of General Motors Middle East.
"Chevrolet has always been a popular choice for SUV and pickup owners, but we're particularly excited to see that the market is seeing our presence in the other car segments and choosing Chevrolet for their extensive features, low cost of ownership, and access to our service program, Chevrolet Care" he said.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and, SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care. More information can be found at www.chevroletarabia.com.