GMC In All American Tie Up With Emirates American Football League

The all-new 2014 GMC Sierra – designed to be the most refined full-size pickup in the market – flexes it’s sporting muscles to become the vehicle of choice for EAFL


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DUBAI – GMC – a leading auto brand strongly associated with youth sports – is serving as the Official Transport Vehicle for the Emirates American Football League, a community-focused initiative geared towards American Football players of all skill levels in the UAE. Throughout the partnership – which runs until July 2014 – the league will have access to a total of five all-new 2014 GMC Sierra Light Duty full-size pickups and thus, be able to fully indulge in the vehicle’s remarkable driving experience and become an unmistakable mascot in the UAE.

After all, the all-new 2014 GMC Sierra is the most powerful and advanced pickup in the brand’s 111-year history. The pioneering redesigned model – engineered and built to ‘Command Respect’ – offers best-in-class standards and will provide the ultimate in game logistics for the league and participating teams.

It also houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning pickup owners.

“The Emirates American Football League offers full-contact American Football in the UAE for players – both beginners and experienced – in a safe environment,” said Nadim Ghrayeb, GMC’s Brand Manager in the Middle East. “In parallel, the all-new 2014 GMC Sierra GMC sets an important benchmark for pickup safety and refinement. Our partnership is based on a shared leadership vision that places safety at the forefront of everything we do – making this collaboration a truly ideal fit. We are confident that the players are absolutely relishing the 2014 Sierra’s powerful athletic prowess and immaculate design.”

General Manager of the EAFL, Dustin Cherniawski stated "We are very proud to be working with GMC and couldn't ask for a better partner. The enthusiasm and support they show for the EAFL demonstrates that they truly understand community sports and how they can help develop grass roots programs. Providing a fleet of 2014 Sierra trucks has allowed us to put on a better event for our athletes and fans by giving us the towing capacity we desperately needed on game day. We can't thank them enough for coming through for American football."

In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup.

From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each all-new Sierra.

About GMC

Built on the philosophy of ‘Commands Respect’, GMC has built pickups since 1902. With a rich heritage in the Middle East and an impressive 111 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs. The GMC portfolio in the Middle East features Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design and is the most capable and powerful trucks ever built by GMC. Every GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. GMC also offers customers a high-level aftersales service experience. For more information, please visit

About Emirates American Football League

Founded in 2012, the award-winning* Emirates American Football League is pleased to offer an authentic American Football experience in the UAE for players of all skill level in a fun, safe and structured environment. Set up as community focused organization, there are a total of 16 adult and youth teams in Abu Dhabi, Al Ain and Dubai. The EAFL season runs from October - March each season with international games and local tournaments hosted throughout the year. *Best Sports Event Amateur – Award Winner - Sports Industry Awards 2013 *Best Youth Sport Development Project – Award Winner - Sports Industry Awards 2013