Chevrolet MyLink Keeps All-new 2014 Silverado Drivers Calm, Cool and Connected

2013-09-25


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DUBAI– The 2014 Chevrolet Silverado’s next-generation MyLink gives customers the best of both worlds when it comes to infotainment. MyLink provides easy, intuitive operation of basic functions, yet it is also highly customizable and capable of linking up to ten devices such as smartphones, SD cards and MP3 players, giving customers more ways of staying connected.

MyLink can be operated via a touch screen, with large, clearly labeled knobs, or through integrated steering wheel controls. The system can store up to sixty favorites including radio stations (AM/FM), contacts, music, other media and destinations – an excellent feature enabling those who travel to the same destination regularly to enter destinations in a single step, without having to enter the state, city, street number and street name in successive efforts. 

The graphic treatment of the MyLink screen and the Driver Information Center in the instrument cluster can be customized to one of four distinct personalities, depending on who’s behind the wheel and how the Silverado is being used – Main Street (default setting), Contemporary, Edge and Velocity.

One of the most noticeable additions to the new Silverado is the available high-resolution, full-color eight inch touch-screen display radio that is seamlessly integrated into the top of the central instrument panel. This vibrant LCD screen is standard on LT and LTZ for double cab and crew cab models, and displays a home page resembling a smartphone screen or tablet, with just a few, large buttons and easily recognizable icons to execute commands.

Functionality is highly intuitive and includes the driver’s four most frequently used apps located along the top of the screen. At the bottom of the screen, users can select music, points of interest, addresses, maps for weather or directions, phone numbers or system commands. 

Versatile – just like the Silverado

The Silverado’s MyLink system can be as simple or as capable as customers want it to be. It functions as an extension of the owner’s Android, BlackBerry or iPhone. It also supports phones with the Symbian operating system from Nokia and phones with the Windows Mobile operating system from Microsoft.

Once users connect and properly stow their devices, they can access Audio, Phone and Settings to connect their customized music libraries, contacts, videos and photos with the radio using their smartphones, and the vehicle’s Bluetooth or USB.

Another new feature allows customers whose Silverados are equipped with embedded navigation (standard on LTZ and available on LT models for double cab and crew cab models) to enter destinations in a single step, without having to enter the state, city, street number and street name in successive efforts. Tasks are accomplished through a simplified, uncluttered design using a few buttons, large iconsand touch screen technology.

Designed with customers in mind

Customer clinic data, extensive Human Machine Interface (HMI) input and feedback from prominent customer satisfaction survey companies was used to determine screen colors, font sizes, placement of the buttons and number of items per screen. The result is a system that is both safe and easy to use.

MyLink designers developed four specific graphic appearances designed to appeal to the distinctive personalities of Chevrolet customer groups. They include:

· Main Street – An all-around, crowd pleasing design using primary colors; a typical customer may drive a truck and use it as a high-tech mobile office. This is the system’s default setting.

· Contemporary – Clean, simple interface that’s not overly colorful or busy, geared to busy moms and families.

· Edge – Youth-oriented, dynamic feel with vibrant colors and pop culture-inspired icons.

· Velocity –Sleek, with carbon fiber background appearance and glowing neon, aimed at driving enthusiasts.

Customers simply use the Settings menu to personalize their Silverado. 

Four levels of radios offer choice

Knowing that Silverado owners have varying needs, Chevrolet offers four levels of color radios that add functionality and connectivity as radio levels build.

Level 1: 4.2-inch radio – Standard on Silverado 1WT and LS models, this radio features:

·         AM/FM stereo

·         Two USB ports

·         Auxiliary jack for MP3 devices

·         SD card slot for media support

Level 2: 4.2-inch color touch screen radio – Standard on selective LT models (Regular cab) and available on 1WT and LS models, this radio includes all Level 1 radio features, plus:

·         Bluetooth audio streaming

·         Customizable favorites

·         Hands-free calling

·         MyMedia to combine and access multiple media devices and libraries

Level 3: 8-inch color touch screen radio – Standard on selective LT models (Double Cab and Crew Cab), this radio includes all Level 2 Radio features, plus:

·         8-inch high-definition color touch screen

·         Four customizeable themes

·         Audible feedback when a valid area of the screen is touched

·         Gestures capability, a first for trucks, allows a user to drag or scroll their way through lists instead of repetitively hitting buttons; similar to that of a tablet device.

Level 4: 8-inch color touch screen radio with navigation – Standard on Silverado LTZ and High Country, and available on selective LT models (Double Cab and Crew Cab), this radio includes all Level 3 Radio features plus:

·         Embedded navigation

·         2-D and 3-D map view for major cities and attractions

·         Multiple map views and methods to input destinations

·         Map update capability through a USB drive.

About Chevrolet 

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. Chevrolet first ventured into the Middle East eight decades ago, and today is one of the most trusted automotive brands in the region. The Chevrolet portfolio includes award-winning cars such as the Spark, Sonic, Cruze, Malibu, Camaro and Corvette, family crossovers such as the Captiva and Traverse, and SUVs and pickups including the Tahoe and Silverado. More information regarding Chevrolet models can be found at http://media.chevroletarabia.com, on Facebook at http://www.facebook.com/chevroletarabia or by following @chevroletarabia on Twitter.

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Chevrolet MyLink Keeps All-new 2014 Silverado Drivers Calm, Cool and Connected.

Chevrolet MyLink Keeps All-new 2014 Silverado Drivers Calm, Cool and Connected.

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