2014 Silverado’s Smart Pickup Box Makes Jobs Easier

2013-11-20

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· Back end designed with the user in mind

· Easier access with new CornerStep rear bumper and upper handholds

· Upper tie-downs and LED box lighting available

DUBAI – The pickup box is what makes a truck a truck, so for the 2014 Chevrolet Silverado, designers developed a smarter box that is stronger and more durable, easier to use and offers greater cargo flexibility.

“The new Silverado’s pickup boxes offer a range of smart solutions for everyday life,” said Rick Gjestvang, program engineering manager. “It all starts with easier access and greater flexibility to haul items, and more options for securing them.”

Silverado’s new CornerStep bumper, along with ergonomically shaped handholds built into new box rail protectors, provides easier access when it is time to climb in the box or retrieve items from it. Integrated steps at each corner of the rear bumper are designed to accommodate work boots and feature textured pads for sure-footed grip.

The box itself comes standard with a two-tier loading design and offers more than four feet of loading space between the wheel houses, and there is also more than five feet of load space between the box walls.

The two-tier design allows customers to insert a platform to separate items during hauling or conceal valuables below. It incorporates resting points at the same level as the tops of the wheel houses – enabling the platform to effectively divide the box into upper and lower sections. There are also built-in provisions for cargo bulkheads to subdivide the box even further.

Other features making the 2014 Silverado the most innovative cargo box in its segment include:

  • EZ Lift & Lower Tailgate – An internal torsion bar reduces the effort to raise the tailgate while a rotary damper allows for a controlled and more gradual lowering motion when opening it.
  • LED Box Lights – Located in the cargo box, under the side rails, the available lights turn on with the standard overhead box lamp and make it easier to find cargo in the bed, even under a tonneau cover.
  • Removable Upper Tie-Down Hooks – Allow maximum flexibility to secure cargo of varying shapes and sizes and can be placed in several locations around the cargo box.

For the first time, Silverado Light Duty crew cabs are available with a longer 6’6” box, offering more cargo-carrying capability. A 5’8” box remains standard with the crew cab. Double cab and regular cab models come with a 6’6” box length.

The 2014 Silverado Light Duty pickups are available in seven distinct trim levels, from a Work Truck (WT) to the new premium level, High Country. The manufacturer’s suggested retail prices starts at AED 100,000 (Regular cab, WT).

About Chevrolet 

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. Chevrolet first ventured into the Middle East eight decades ago, and today is one of the most trusted automotive brands in the region. The Chevrolet portfolio includes award-winning cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette, family crossovers such as the Captiva and Traverse, and SUVs and pickups including the Tahoe and Silverado. More information regarding Chevrolet models can be found at http://media.chevroletarabia.com, on Facebook at http://www.facebook.com/chevroletarabia or by following @chevroletarabia on Twitter.

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The 2014 Silverado pickup box is engineered to be the most innovative cargo box in its segment. The new CornerStep Bumper is designed to accommodate work boots and can be used with the tailgate up or down.

The 2014 Silverado pickup box is engineered to be the most innovative cargo box in its segment. The new CornerStep Bumper is designed to accommodate work boots and can be used with the tailgate up or down.

Hand Grip Pockets, which are located within the rails, at the rear of the cargo box, provide easier access into the cargo box and work in tandem with the CornerStep Bumper.

Hand Grip Pockets, which are located within the rails, at the rear of the cargo box, provide easier access into the cargo box and work in tandem with the CornerStep Bumper.

Removable Upper Tie-Down Hooks allow maximum flexibility to secure cargo of varying shapes and sizes, and LED Box Lights, located in the cargo box under the side rails, make it easier to find cargo in the bed, even under a tonneau cover.

Removable Upper Tie-Down Hooks allow maximum flexibility to secure cargo of varying shapes and sizes, and LED Box Lights, located in the cargo box under the side rails, make it easier to find cargo in the bed, even under a tonneau cover.

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