DUBAI – Prime Limousine – a pioneering luxury chauffeured-driven transportation service in the UAE – has expanded its fleet for the Dubai International Airshow 2013 to include a total of 16 all-new Cadillac XTS and Escalade models. The units’ delivery – comprising eight XTS models and another eight Escalade vehicles – took place in mid-November.
In effect, the Cadillac premium vehicles are being used by Prime Limousine to transport attendees to and from the 13th edition of the Dubai International Airshow 2013 – which runs at the Dubai World Central from 17-21 November 2013.
“Prime Limousine is a true leader in its sector and we are honored that the company has chosen to grow its fleet for the 2013 Dubai International Airshow with the 2014 XTS and Escalade – two high-performing Cadillac models,” said Abdallah Madhoun, Regional Fleet & CPO Manager at General Motors Middle East Operations. “The luxury auto brand’s incredible line-up is sure to delight customers at the high-profile event – providing them with a revolutionary, world-class driving experience.”
Anil Saraf, Prime Limousine’s Senior General Manager echoed that statement, adding: “At Prime Limousine, we pride ourselves on offering our first-class customers luxurious transportation which merges the highest level of comfort and technology. In line with this, we specifically chose to expand our fleet with Cadillac’s flagship 2014 XTS and Escalade – two cutting-edge models that have truly redefined the luxury vehicle category. Moreover, the Dubai International Airshow 2013 is one of the year’s most prestigious events, making it a perfect platform to showcase such groundbreaking designs.”
The 2014 Cadillac XTS boasts an all-new, power-dense Twin-Turbo V-6 engine – which produces 410 horsepower and 500 Nm of torque. It is one of the most technologically-advanced production cars in the brand’s history, delivering the space, elegance and dramatic presence that are brand signatures in a unique package tuned for a new generation of luxury customers.
For more than a decade, the Cadillac Escalade has exemplified luxury and performance with technology, power and style. This luxury SUV maintains its reputation with the 2014 line-up; the Escalade is powered by a 6.2L V-8 with efficiency-enhancing continuously variable valve timing and Active Fuel Management technology.
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered an historic renaissance led by artful engineering and advanced technology.
The Cadillac brand has maintained an iconic presence in the Middle East region for over 85 years. The Cadillac Escalade was ranked highest in the Large Premium CUV segment in the recent 2013 J.D. Power and Associates Initial Quality Study for the fourth consecutive year. The CTS luxury sport sedan finished third in the Compact Premium Car segment.
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