Chevrolet Receives Most APEAL Awards Among Auto Brands

Volt, Sonic, Avalanche and Buick Encore rank highest in their respective segments


Print Print   |  Send Email  |  Download Plain Text Plain Text   |  Word   Share Share This  

DETROIT – For a second year in a row, Chevrolet has three segment award recipients - more than any other brand - in the 2013 J.D. Power Automotive Performance, Execution and Layout (APEAL) Study. The Chevrolet Volt ranks highest in its segment three years in a row, along with Sonic and Avalanche which both received awards for the second consecutive time. 

Together with the Buick Encore, which ranks highest in its segment in its launch year, GM received four segment awards. In addition to the award recipients, a total of seven General Motors’ models placed in the top three of their respective segments.

The APEAL Study is based on more than 83,000 responses on how gratifying a new vehicle is to own and drive in the first 90 days of ownership. 

“We are driven by the positive recognition from our customers on the things they love about our vehicles,” said Alicia Boler-Davis, senior vice president Global Quality and Global Customer Experience. “This is a key measure of how successful we are at exciting and delighting our customers.”

The APEAL study complements the J.D. Power Initial Quality Study. GM had two vehicles that ranked highest in their segment in both studies – the newly launched Buick Encore and Chevrolet Avalanche. 

APEAL Study Highlights

GM Segment Award Recipients

Chevrolet Volt                         Compact Car

Chevrolet Sonic                      Sub-Compact Car

Chevrolet Avalanche              Large Light Duty Pickup

Buick Encore                          Sub-Compact CUV


General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

In the Middle East since the 1920s, General Motors’ vehicle brands sold in the region are Cadillac, Chevrolet and GMC. They are supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company’s operations in Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. GM's Middle East Parts Distribution Center (MEDC) also supplies parts to Africa.  For more media material about GM in the Middle East, please visit