Chevrolet Asks the World, ‘What Do You #PlayFor?’

2014-03-14


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  • Global campaign to celebrate play and inspire the worldwide football community
  • Brand to rebuild pitches in developing regions around the world and provide nearly indestructible footballs from One World Futbol Project
  • Manchester United legends to work with coaches and children in places where play is needed most
  • As part of the brand’s biggest year as a Manchester United partner, Chevrolet will give fans the opportunity to be part of jersey reveal

MANCHESTER, England – Chevrolet today launched “What Do You #PlayFor?” a new social and digital global campaign to inspire and bring football fans closer to the sport than ever. The brand also will be unveiling a new initiative to make lasting impacts in developing areas where play is most needed.

“The act of play is a fundamental human need that transcends cultures and impacts all ages,” said Alan Batey, General Motors executive vice president, Global Chevrolet.  “Joyful play is the fuel of ingenuity and imagination for children and adults alike, driving a sense of what is possible.

“Through our partnership with Manchester United and One World Futbol Project, Chevrolet is harnessing the passion for play to bring everyone closer to the game. The message we’re sending to football fans around the world is that at Chevrolet, we play for you.”

Chevrolet is using the Sunday, March 16, Premier League match between Manchester United and Liverpool FC to globally launch  “What Do You #PlayFor?” including asking the question on social media and sharing fans’ answers in words and images at www.chevroletfc.com.

“From the beginning of our partnership nearly two years ago, Chevrolet has followed through on its pledge of bringing fans closer to our Club and using football to do good around the world,” said Richard Arnold, Manchester United group managing director. “Chevrolet’s ‘What Do You Play For?’ campaign will stimulate global discussion and engagement amongst Manchester United’s 659 million followers worldwide and create meaningful change around the world.”

Chevrolet and One World Futbol Project are collaborating to bring the power of play to children around the world by donating and distributing 1.5 million nearly indestructible footballs to organizations working in developing communities. According to One World Futbol Project, One World Futbols have been delivered to more than 50 countries affecting the lives of an estimated 21 million children.

Chevrolet and Manchester United also announced that club legends will be deployed this year to work with coaches and children in developing regions around the world. Chevrolet is currently working in Bandung, Indonesia, to revitalize the community’s pitch on behalf of Rumah Cemara, a local organization that uses peer intervention and football to increase the quality of life for people with HIV/AIDS and people who use drugs. The story is told through videos at www.chevroletfc.com.

“One World Futbol Project ‘s goal is to bring the power of play to children everywhere in the world, especially those living in disadvantaged communities where play opportunities are scarce and where children play in harsh environments,” said Tim Jahnigen, co-founder and chief innovation officer of One World Futbol Project. “Chevrolet’s commitment to creating a positive, lasting impact through play makes Chevrolet an ideal partner to support our mission to help youth around the world realize their potential through play.”

Chevrolet is planning several additional announcements and fan engagements around the world this year regarding its Manchester United sponsorship, other partnerships, and the “What Do You #PlayFor?” campaign, including the July reveal of the Chevrolet-branded Manchester United match shirt, where Chevrolet will ask fans to take part in a unique digital experience.  

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About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About One World Futbol Project
One World Futbol Project makes, sells and distributes the One World Futbol, a nearly indestructible ball that never needs a pump and never goes flat—even when punctured. The company’s mission is to make a meaningful impact by bringing the joy of soccer and play to youth around the world through the One World Futbol. Working with corporate sponsors, partners, organizations and consumers worldwide, One World Futbol Project distributes One World Futbols to disadvantaged communities, where play can be used to teach life skills and foster social change. Headquartered in Berkeley, Calif., One World Futbol Project is an award-winning B Corporation and also has a distribution center in Voerde, Germany. To date, the One World Futbol has reached more than 165 countries through our growing global network of organizations bringing the healing power of play to an estimated 21 million children and youth worldwide.  For more information about One World Futbol Project, visit oneworldfutbol.com. Follow us on Facebook, on Twitter, and on Instagram.

Manchester United Contact:
Stephanie Toman
Manchester United
+44 7785 451 036
stephanie.toman@manutd.co.uk

Chevrolet Asks the World, ‘What Do You #PlayFor?’

Chevrolet is launching “What Do You #PlayFor?,” a new global campaign to inspire and bring football fans closer to the sport than ever before, while making a lasting impact in places where play is most needed.

Contacts

Stephanie Toman
Manchester United
+44 7785 451 036
stephanie.toman@manutd.co.uk