Chevrolet Performance Takes Many Forms at SEMA Show

2012-10-24


Print Print   |  Send Email  |  Word   Share Share This  

DETROIT – From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.

“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”

Malibu Turbo Performance Concept

With its new 2.0L turbocharged engine producing 20 pounds of boost – to generate 259 horsepower – the 2013 Malibu Turbo can sprint from 0 to 96 km/h in 6.3 seconds and reach a top speed of 250 km/h. That makes it the fastest Malibu ever from Chevrolet.

Designers and engineers gave the Malibu Turbo Performance Concept an aggressive edge, with a blend of high-performance and upscale appointments inside and out, wrapping them in Berlin Blue Tricoat exterior paint and a Jet Black/Navy Blue interior. It’s only a vision of where the Malibu Turbo production model could go, but those designers and engineers will be listening to the reaction it elicits in Vegas. The concept’s unique elements include:

  • Ground effects package, including front splitter, rockers and rear diffuser, accented in Heroic Blue
  • Custom lower grille and fog lamp grilles
  • Black ice-tinted chrome accents
  • Blaze Red-painted fog lamp bezels and inner exhaust bezels
  • Black-painted mesh grille inserts, fog lamp grilles, window surround moldings and wheel center caps
  • Clear tail lamp lenses
  • Unique “Turbo” badges
  • New 20x8.5-inch aluminum wheels in Night Rider chrome
  • Pirelli PZero 255/35ZR20 tires
  • RECARO sport seats trimmed in Jet Black leather and Navy Blue suede, with red accent stitching
  • Jet Black leather and Navy Blue suede-wrapped flat-bottom steering wheel, door panels and instrument panel
  • Navy Blue suede-wrapped shift boot
  • Dark Argent and black chrome trim plates.

Complementing the turbocharged powertrain is a Chevrolet Performance concept HiPer Strut front suspension and rear springs, concept six-piston front brake calipers used with two-piece cross-drilled rotors and a concept cold-air intake system to help the force-inducted engine draw cooler, denser air, which can help it make more power.

2014 Impala Concept

The all-new 2014 Impala – Chevrolet’s flagship full-size sedan – was redesigned to deliver greater style, refinement and technology. A personalized vision of the new Impala will be shown at the SEMA Show, featuring a red exterior and black leather interior along with Black Ice-tinted chrome accents, refinished exterior trim and refinished 20-inch wheels.

The Impala goes on sale in 2013 as the 10th generation of one of the industry’s most enduring – and popular – nameplates. Production highlights include:

  • All-new exterior design with a sleek proportion, sculpted body sides, active grille shutters, standard 18-inch wheels and projector-beam headlamps – high-intensity discharge headlamps and LED daytime running lamps standard on LTZ models
  • A choice of one of three powertrains engineered to deliver performance and efficiency
  • All-new interior with flowing design and integrated center stack that incorporates an available eight-inch touch screen display with Chevrolet MyLink
  • Roomier feel with more front and rear legroom and generous storage compartments
  • Quieter environment with a greater emphasis on comfort – including active noise cancelation with four-cylinder powertrains
  • 360 degrees of active safety features include 10 standard airbags and OnStar, along with available features such as full-speed-range adaptive cruise control, collision mitigation braking, forward collision alert, lane departure warning, side blind zone alert, rear cross traffic alert, rear camera and rear-park assist.

Small-car contingent

Chevrolet explores the wilder side of its mini, small and compact cars at the SEMA Show this year, with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience. They include:

  • Spark Z-Spec – It demonstrates a cohesive and branded package of enhancements drawn from accessories already available through Chevrolet dealers – giving the cheeky Spark a definite attitude.
  • Spark Sinister – The aggressive-looking concept blends rally-inspired exterior cues with a black appearance for a night-racing aesthetic that looks at home in the shadows of a city’s industrial district.
  • Sonic Z-Spec 1 – This performance-oriented vision of the Sonic sedan blends the Z-Spec aesthetic with a more capable driving experience, including a power-enhancing exhaust system and upgraded brakes. The capability is matched with street-smart good looks and decked out in a custom Synergy Green exterior color.
  • Sonic Z-Spec 2.5 – A tuner-inspired concept with the performance to back up its aggressive stance, the Sonic Z-Spec 2.5 sedan shows what’s attainable with Chevrolet Performance and Chevrolet Accessories parts, along with select aftermarket components and a dash of color.
  • Cruze Upscale – The compact sedan moves up a few rungs on the luxury ladder with a Burnished Brandy Metallic exterior and unique exterior appointments. Inside is a brown leather-trimmed interior. This is a Cruze that exudes comfort, taste and style.

About Chevrolet      

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality.

Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region. The Chevrolet portfolio includes passenger cars, crossovers SUVs and pickups, from the Camaro and Corvette performance cars, to award-winning passenger cars including the Spark, Sonic, Cruze and Malibu, to crossovers like the Captiva and Traverse, to the Colorado and Silverado pickups.  More information regarding Chevrolet models can be found at http://media.chevroletarabia.com

###

Photo

file

Download Image


Chevrolet Performance Takes Many Forms at SEMA Show

file

Download Image

 

Chevrolet Performance Takes Many Forms at SEMA Show

file

Download Image

 

Chevrolet Performance Takes Many Forms at SEMA Show

file

Download Image

 

Chevrolet Performance Takes Many Forms at SEMA Show

file

Download Image

 

Chevrolet Performance Takes Many Forms at SEMA Show

Contacts