DUBAI – Leading luxury auto brand Cadillac has selected Saatchi & Saatchi as its new creative agency, following a competitive, multi-agency pitch. Effective immediately, the new appointment comes at an exciting transitional time for Cadillac: the brand is currently in the midst of a major regional revamp, as part of a new global strategic direction for future growth.
DUBAI – Cadillac made big waves at Market Outside the Box (OTB), a pop-up fashion and lifestyle event, which took place at South Ridge Park in Downtown Dubai from 15-24 January 2015. Sponsored by Cadillac, Market OTB – which is organized as part of the Dubai Shopping Festival (DSF) – is a new concept that brings together the city’s creative community including entertainers, designers and food vendors in a mini-city made out of recycled cargo containers.
ABU DHABI – Gary Stal was crowned the winner of the tenth annual Abu Dhabi HSBC Golf Championship, held from 15-18 January at the Abu Dhabi Golf Club. This year, for the fifth time running, Cadillac served as the coveted event’s official automobile sponsor. The competition saw participation by a number of golf luminaries. In fact, world-renowned players Rory McIlroy and Martin Kaymer finished in second and third place, respectively.
DUBAI – The Cadillac XTS is one of the most technologically-advanced production cars in the brand’s history. The vehicle delivers space, elegance and a dramatic presence in a unique package that caters to a new generation of luxury customers.
DUBAI – The all-new 2015 Cadillac ATS Coupe delivers the same safety technologies found in the ATS Sedan. Additionally, Cadillac provides available advanced safety based on Cadillac’s “control and alert” strategy, which employs up to two cameras, eight ultrasonic sensors and six radar signals to help prevent crashes.
DUBAI – James Kachel was crowned champion of the Cadillac Golf Cup League (CGCL), a series of 15 weekly competitions that first began in August 2014. James took home the championship title after going head to head with the league’s top 40 players at the Cadillac Golf Cup finale, which took place on December 15 at the Emirates Golf Club’s Faldo course.
DUBAI – Cadillac CUE is the centerpiece of the all-new 2015 ATS Coupe’s, a quicker and more personal addition to the award-winning ATS product line, comprehensive collection of technologies designed to enhance the driving experience and complement customers’ increasingly connected lifestyles. It is standard on Performance and Premium Collections, with enhanced connectivity and convenience for 2015, including a new Text-to-Voice feature for smartphone users with Bluetooth profile (M.A.P.) and Sire Eyes Free for iPhone iOS 6, iOS 7 and iOS 8 users to enhance connectivity and convenience. Each enables voice-controlled connectivity – and helps keep the driver’s hands on the wheel.
DUBAI – Designed to be lighter, more agile and more engaging than its competitors, the 2015 ATS Coupe extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.
DUBAI – The 2015 Cadillac Escalade obtained the prestigious ‘Best Large Premium SUV’ honor at the Middle East Car of the Year (MECOTY) Award, which took place on 20 November at Dubai’s Meydan Beach Club, Jumeirah Beach Residence.
DUBAI – Discerning car buyers looking for something that sets them apart are driving the Cadillac brand to greater success in the Middle East.
DUBAI – For the 2015 ATS Coupe, Cadillac engineers and designers made a number of changes from the award-winning ATS Sedan to deliver the performance and styling traits luxury coupe buyers expect. When the ATS Coupe goes on sale in December, for GCC, it will start at 194,000 AED.
DUBAI – Cadillac today introduced the all-new 2015 ATS Coupe to the Middle East market, a quicker and more personal addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.
DUBAI – Felix Weller, the recently-appointed Regional Sales and Marketing Director for Cadillac, revealed in-depth insights into Cadillac’s powerful legacy in the Middle East at the 2015 ATS Coupe media launch held on October 12 at the prestigious Waldorf Astoria Ras Al Khaimah resort. The event served as an ideal platform for Weller to share Cadillac’s vision for future growth and reflect on the brand’s impressive volume of sales for 2014.
Designed to be lighter, more agile and more engaging, the all-new 2015 Cadillac ATS Coupe stokes the passion of a spirited driver.
DUBAI – Intended to be a more personal addition to the award-winning ATS product line, the all-new 2015 Cadillac ATS Coupe is ready to stoke the passion of a spirited driver in the Middle East. And, it all boils down to the vehicle’s look and feel: for the 2015 ATS Coupe, Cadillac engineers and designers made a number of changes from the award-winning ATS Sedan to deliver the performance and styling traits luxury coupe buyers expect.
DUBAI – The all-new 2015 Cadillac Escalade’s exterior design uses architecture-influenced approaches to take its unmistakable appearance to a new level of sophistication while the brand’s heritage and the powerful appearance of modern urban buildings inspired a bold new interpretation of Cadillac’s vertical light signature.