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Winners of Cadillac’s ‘Bold Journey and Leadership Heritage’ Contest Announced

2014-04-16

DUBAI – As part of the Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD)’s ON: Original Narrative – Student Short Film Festival – which ran from 12-13 February – leading luxury auto brand Cadillac, the event’s platinum sponsor, orchestrated an unprecedented competition which saw students create an innovative 30-60 second video chronicling the 2014 CTS’ bold journey and leadership heritage.

All-New 2015 Cadillac Escalade Steals the Show Yet Again

2014-04-13

DUBAI – Throngs of attendees flocked to view the all-new 2015 Escalade up-close at the Julius Baer Beach Polo Cup Dubai 2014 – which was presented by luxury auto brand Cadillac and took place on April 11-12 at the iconic SkyDive Dubai. To the delight of the crowd, the innovative vehicle was on display throughout the two-day tournament, at the event’s VIP area.

Cadillac Presents Julius Baer Beach Polo Cup Dubai 2014

2014-04-08

DUBAI – mamemo productions announced the highly acclaimed Julius Baer Beach Polo Cup Dubai 2014 presented by Cadillac, a leading luxury auto brand.

2014 Cadillac ATS Challenges The World’s Best Compact Luxury Cars

2014-03-31

DUBAI – The Cadillac ATS compact luxury sports sedan challenges the world’s best premium cars with an acclaimed balance of performance and refinement, wrapped in a progressive expression of Cadillac’s Art & Science design philosophy.

Talented Artists Take the Stage at Dubai’s Gulf Music Festival

2014-03-23

DUBAI – On 22 March, over 500 music-lovers came together for Dubai’s first Gulf Music Festival. Organized by Brownbook – the UAE’s leading urban lifestyle guide – the full-day event was held at The Archive in Safa Park and featured incredible live performances by a plethora of renowned regional artists including Zeid Hamdan & Maii Waleed, Kamal Musallam and the Moroccan singer Oum.

Cadillac Climbs in J.D. Power Vehicle Dependability Study

2014-03-04

DETROIT – Cadillac improved to third place among automakers and two of its nameplates ranked highest in their respective segments in the 2014 J.D. Power Vehicle Dependability Study.

Cadillac Applies Art and Science to CTS Engine Sounds

2014-02-19

DUBAI – Cadillac engineers applied the principles of psychoacoustics, the science of sound perception, and car-guy instinct to create powerful and pleasant exhaust notes for the all-new 2014 CTS midsize luxury sedan.

Red Carpet Closing Ceremony for First AUD Student Short Film Festival

2014-02-17

DUBAI – The Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) concluded the first edition of the Student Short Film Festival ON: Original Narrative last night with an awards ceremony where student filmmakers, jury members, and AUD community members hit the glamorous red carpet for the closing night. The event was attended by Mr. Elias Bou Saab, AUD Executive Vice President, Dr. Jihad Nader, AUD Provost/Chief Academic Officer, and Mr. Ali Jaber, Dean of MBRSC, who took to the stage to honor the winners and the jury. Film Director Sophie Boutros, Student Affairs and Communication Manager at MBRSC and Chair of the Festival’s committee, commented: “A large number of films were submitted for the competition, and the committee was able to select a group of high-quality films despite the intensity of the competition between the nominated entries. We are very proud of the success of this first edition of the ON: Original Narrative, and we look forward to next year’s edition!”

Cadillac Hosts Riveting Storytelling Workshop – As Part of AUD’s Short Film Festival

2014-02-12

DUBAI – As part of the Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD)’s ON: Original Narrative – Student Short Film Festival , leading luxury auto brand Cadillac hosted an enlightening workshop entitled ‘Brand Video Advertising Content & The Art of Digital Storytelling’ on February 12 at the school’s campus. This year, Cadillac is the festival’s Platinum sponsor. The workshop proved to be an engaging and interactive platform for students to fine-tune their digital storytelling prowess and expand their knowledge of the Cadillac brand.

60 Films from Around the World Compete during ON: Original Narrative – Student Short Film Festival at AUD

2014-02-09

DUBAI - The Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) announced the countdown for its first long awaited ‘ON: Original Narrative – Student Short Film Festival’, a short film festival for students from all across the world, during a press conference in collaboration with the festival’s Platinum sponsor Cadillac. Numerous entries were submitted from Lebanon, Jordan, Egypt, Iraq, Netherlands, Morocco, Ireland, USA, France, KSA, Bahrain, Kuwait and Syria, for the festival’s different categories: documentary, fiction, animation, webisode and script. The entries were selected by a committee of international experts from the film industry and as a result, up to 60 films were nominated to enter the competition.

Breaking Down Cadillac’s New Headlamp Design

2014-02-02

DUBAI – A deep look into the next generation of Cadillac models reveals new approaches to how designers are streamlining the form and function of headlamps, what designers call the “eyes” of a car.

Aluminum, Structural Adhesive Help Boost Cadillac Performance and Quietness

2014-01-20

DUBAI – Greater use of structural adhesive and aluminum is helping Cadillac reduce overall weight of the all-new CTS sedans, contributing to better ride and handling and reduced cabin noise in both models.

Cadillac Crest Evolves to Reflect Brand Growth

2014-01-15

DETROIT – Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with new products such as the award-winning 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014.

2014 CTS Sedan Stretches Cadillac’s Design Philosophy

2014-01-05

DUBAI – The 2014 Cadillac CTS sedan evolves Cadillac’s Art & Science design philosophy, with a new proportion that resizes the brand’s signature sport sedan, giving it a longer, leaner aesthetic reflective of its lightweight, driver-focused ethos.

2014 Cadillac CTS Sedan is Engineered for Excellence

2013-12-30

DUBAI – The all-new 2014 Cadillac CTS sedan brings a renewed spirit of driver engagement and exceptional refinement to the midsize luxury segment, rooted in a lightweight, rigid structure that fosters class-challenging performance and quietness.

2014 Cadillac Line-Up Showcases Luxury Auto Brand’s Pioneering Design Prowess

2013-12-24

DUBAI – In recent years, Cadillac – the leading luxury auto brand since 1902 – has engineered a historic renaissance led by ultra-creative designs, artful engineering and advanced technology. The truth is, Cadillac’s longstanding legacy is punctuated by revolutionary design innovations – all of which have set the brand starkly apart in a market fierce with competition.

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