Alan Batey Named Global Head of Chevrolet

Experienced executive to lead GM’s biggest brand

2013-06-25


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DETROIT – General Motors today announced the appointment of Alan Batey as senior vice president, Global Chevrolet, which accounts for more than half of GM’s sales worldwide. Batey will also serve as the head of U.S. Sales, Service and Marketing for Chevrolet, Buick and GMC. 

In his global Chevrolet role, Batey will report to GM Chairman and CEO Dan Akerson. In his U.S. Sales, Service and Marketing role, he will report to Mark Reuss, president, GM North America. Batey will also be a member of GM’s Executive Operations Committee. He had been vice president, U.S. Sales, Service and Marketing and interim global chief marketing officer.

Chevrolet sold more than 1.18 million vehicles around the world in the first quarter of 2013, achieving its 10th consecutive quarter of record sales, and will launch 25 new vehicles around the world before the end of 2013.

“Chevrolet is our mainstream global brand, and with the growth we are experiencing and the barrage of new products we have coming, the time is right for us to have a single leader responsible for managing the brand around the world,” said Akerson. “Alan Batey has worked in markets all over the world, has demonstrated the ability to deliver great business results and understands how to balance global brand consistency while maintaining the local voice of the customer.”

Batey began his career with General Motors in 1979 as a mechanical engineering apprentice for Vauxhall in the United Kingdom. He has held senior management positions in the U.K., Switzerland, Middle East, Netherlands, Germany, Korea and Australia.  Prior to joining Chevrolet in the U.S. in 2010, Batey served as chairman and managing director, GM Holden Ltd. Operations, in Australia and New Zealand.

Global Chevrolet Facts

  • Chevrolet vehicles are sold in more than 140 countries worldwide
  • In 2012, Chevrolet sold 4.9 million vehicles worldwide
  • In 2012, Chevrolet sold a vehicle somewhere in the world every 6.39 seconds
  • Since its founding in 1911, Chevrolet has sold more than 215 million vehicles worldwide
  • Chevrolet accounts for more than 53 percent of GM’s volume worldwide and 73 percent of GM’s volume in the U.S.
  • Chevrolets are on the road in 73 percent of the world

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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Alan Batey Named Global Head of Chevrolet

Alan Batey Named Global Head of Chevrolet

General Motors announces Tuesday, June 25, 2013 the appointment of Alan Batey to Senior Vice President Global Chevrolet. Batey will also serve as the head of U.S. Sales, Service and Marketing for Chevrolet, Buick and GMC. (Photo by John F. Martin for Chevrolet)

Alan Batey Named Global Head of Chevrolet

General Motors announces Tuesday, June 25, 2013 the appointment of Alan Batey to Senior Vice President Global Chevrolet. Batey will also serve as the head of U.S. Sales, Service and Marketing for Chevrolet, Buick and GMC. (Photo by John F. Martin for Chevrolet)

Alan Batey Named Global Head of Chevrolet

General Motors announces Tuesday, June 25, 2013 the appointment of Alan Batey to Senior Vice President Global Chevrolet. Batey will also serve as the head of U.S. Sales, Service and Marketing for Chevrolet, Buick and GMC. (Photo by John F. Martin for Chevrolet)

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