Print Print   |  Send Email  |  Word   Share Add This  

Opel ADAM Fast Facts

(Status November 2012)

  • World premiere: Paris Motor Show, September 2012
  • Launch date: at dealerships: as of January 2013
  • Positioning: Opel’s first fashionable small urban car. Most individualized and best connected small urban car
  • Segment: Fashion-led A segment, 3-door, 4-seater
  • Main competitors: Direct: Fiat 500. Secondary: MINI, Citroen DS3, Audi A1
  • Development & Production: Only small car engineered and exclusively built in Germany (in Rüsselsheim’s International Technical Development Centre and the Eisenach production plant)
  • Base price: 11,500 euro (Germany rrp. including VAT) for the 1.2 liter gasoline engine (51 kW/70 hp)
  • Engines: all gasoline engines with MT5; ecoFlex technology pack with Start/Stop available:
    • 1.2 liter with 51 kW/70 hp (5.0 l/100km, 118 g CO2/km with Start/Stop)
    • 1.4 liter with 64 kW/87 hp and 74 kW/100 hp (5.1 l/100km and 119 g CO2/km with Start/Stop)
  • Future engines: Completely new generation all-aluminum turbocharged, direct injection small gasoline engine with new generation MT6 to follow
  • USP 1: Most individualized small car with virtually unlimited customization possibilities – incl. two-tone body/roof color combinations, 12 body colors, 3 exclusive roof colors, 31 wheel designs, 6 colors of interchangeable wheel-clips, 4 interior colors, 15 seat designs, 19 exclusive decor sets of which some are backlit, 6 different headliners with 3 printed motifs and 1 with starlight illumination, additional trim details and accessories, 8 possible ambient lighting etc.
  • USP 2: Best connected small car thanks to IntelliLink infotainment system integrating both iPhone and Android-based smartphones functionalities; USB, Bluetooth and AUX-in connectivity, special apps available incl. BringGo navigation
  • Other innovative technologies: 1. Unique in segment: New generation automatic Park Assist, heated steering wheel, Side Blind Sport Alert, fully integrated rear-end bike carrier FlexFix. 2. In addition: Cruise Control with speed limiter, power steering with “light-touch” CITY mode.
  • Trims: No traditional hierarchy, but several levels of individualization available starting with 3 mood worlds incl. ADAM JAM (funky), ADAM GLAM (chic) and ADAM SLAM (sporty)
  • Design: Bold, muscular and sculptural appearance; solid stance on the road due to generous width; visually disconnected “floating” roof and body
  • Dimensions in mm (length, width excl. mirrors, height): 3698, 1720 , 1484

Adam Opel AG

In 1862, one of Europe’s largest car makers, Opel, was founded in the German town of Rüsselsheim. In 2012 Opel celebrates its 150th anniversary. The company has established a new segment in the European car market with the Ampera, thus underlining its role as a trendsetter in progressive mobility solutions.

Headquartered in Rüsselsheim, the company has eleven plants and four development and test centers in seven European countries. It employs around 40,000 people, with about 20,000 in Germany.

Opel and its British sister brand Vauxhall are present in more than 40 countries. In 2011, over 1.2 million passenger cars and light commercial vehicles have been produced. Opel/Vauxhall is the second biggest passenger car brand in General Motors’ global brand portfolio and the third largest brand in the western European automotive industry.


All data are subject to alteration and refer to the European base model with standard equipment. Fuel consumption data and CO2 emissions data are determined according to regulation 2007/715/EC, taking into consideration the vehicle curb weight, as stipulated by the regulation. Additional equipment can lead to slightly higher fuel consumption and therefore CO2 exhaust emissions than the declared values. In addition, they can raise the vehicle’s curb weight and in some cases also increase the gross vehicle weight, the maximum allowable axle loads and respectively reduce the permitted trailer load. Therefore the maximum speed may be decreased while acceleration time can be increased. The published performance figures are possible with the vehicle’s curb weight excluding driver plus a 200 kilogram load allowance.

Information concerning specifications and equipment applies to the models offered in Germany. There may be differences in other markets. All data on fuel consumption refers to combined fuel consumption of the base model in the European test cycle. Subject to alteration.