Tina Müller

Vice President and CMO Opel Group GmbH


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Tina Müller was named Chief Marketing Officer and Vice President Marketing of Opel Group GmbH on July 1, 2014. The newly-established Opel Group GmbH is responsible for all General Motors operations in Europe. Previously she had been Chief Marketing Officer and Member of the Board at Adam Opel AG, responsible for the tradition-rich automaker’s brand management, since August 1, 2013.

Müller began her career at L'Oréal Germany before moving to Wella AG and then Henkel KGaA, where she worked for 17 years. As Corporate Senior Vice President, she was most recently responsible for the Beauty Care division in Western Europe. During her tenure as Chief Marketing Officer, Müller also made a significant contribution to the strong growth of the brand portfolio, particularly the tradition-rich hair cosmetics brand Schwarzkopf.  She had global responsibility for the brand portfolio, which included US brands such as Dial Soap, Right Guard and Got2B.

In 2010, Müller was named "European Chief Marketing Officer of the Year" (Booz & Company). She has also been named "Marketing Manager of the Year" three times by the marketing trade magazine "W & V”.

Tina Müller studied Business Administration and Economics in Germany as well as in France. Together with Prof. Dr. Hans-Willi Schroiff, she wrote a book about marketing strategies “Warum Produkte floppen – Die 10 Todsünden des Marketings" (Why products flop – the top ten mortal sins of marketing) published in October 2013. Her last publication is the book “Zum Jungbleiben ist es nie zu spät” (It is never too late to stay young), which reports on personal anti-aging concepts. Written together with the German dermatologist Dr. med. Susanne von Schmiedberg, it was published in April 2014.

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Tina Müller

Tina Müller

Vice President and CMO Opel Group GmbH

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