Tina Müller was named Chief Marketing Officer and Member of the Board at Adam Opel AG effective August 1, 2013. In this Marketing Board position she is responsible for Opel brand management throughout Europe.
Tina Müller began her career at L'Oréal Germany before moving to Wella AG and then Henkel KGaA, where she worked for 17 years. As Corporate Senior Vice President, she was most recently responsible for the Beauty Care division in Western Europe. During her tenure as Chief Marketing Officer, Müller also made a significant contribution to the strong growth of the brand portfolio, particularly the tradition-rich brand Schwarzkopf.
In 2010 Müller was named "European Chief Marketing Officer of the Year" (Booz & Company). She has also been named "Marketing Manager of the Year" three times by the magazine "W & V”.
Tina Müller studied Business Administration and Economics in Germany as well as in France. Together with Prof. Dr. Hans-Willi Schroiff, she wrote a book about marketing strategies (“Warum Produkte floppen – Die 10 Todsünden des Marketings") which will be published in October 2013.