Johan Willems has been appointed to the post of Management Board Member responsible for communications with effect from February 1. He will be in charge of the entire Product, Brand, Corporate and Internal Communications of the Opel and Vauxhall brands.
Johan Willems has a long track record at Opel and GM. In 1992, he commenced his career at Opel Belgium in Antwerp. From February 2005 to November 2007 he was in charge of product and brand communications of Opel/Vauxhall and GM Europe. Willems was then called to GM’s headquarters in Detroit where he assumed the role of Director, Global Environmental and Advanced Propulsion Communications. He then moved to GM’s International Operations offices in Shanghai, China, where he last held the position of Vice President of Communications.
Born on April 9, 1960, Willems is a Belgian national who apart from his Flemish mother tongue also speaks French, German and English fluently. He began his career as an automotive journalist.