Opel was founded by Adam Opel in Rüsselsheim, Germany in 1862 and is one of Europe’s largest automakers. Opel and its British sister brand Vauxhall sell over one million vehicles annually.
Opel is investing in future growth and conducting the largest model offensive in its history. The company will introduce 29 new models from 2016 to 2020. Opel reached a milestone of the model offensive in 2015 with the presentation of the new Astra compact car. The new Astra is a quantum leap in terms of efficiency, connectivity and innovative features. More than that, the brand has successfully entered new segments with vehicles such as the compact Mokka SUV, the small lifestyle ADAM and the elegant Cascada convertible.
Opel’s aim is to deliver high-tech for all customers in all segments – at affordable prices. The company makes German engineering expertise available for a broad spectrum of the population and surprises with innovative features previously only known from higher segments. The all-new Astra for example offers innovative assistance systems as well as the glarefree full-LED matrix light IntelliLux LED®.
The brand sees itself as a pioneer for the digital connection between humans and cars and sets new standards in the volume segment with the personal connectivity and service assistant Opel OnStar, which will turn new Opel cars into a 4G LTE mobile Wi-Fi Hotspot. On its way to becoming a provider of mobility services, Opel introduced innovative concepts such as the peer-to-peer car-sharing app CarUnity.
Opel is part of General Motors and is headquartered in Rüsselsheim. The company operates ten plants and three development and test centers in seven European countries. Opel/Vauxhall employs around 35,600 people in Europe, with more than 18,250 in Germany. Opel and Vauxhall are present in over 50 countries.