Press Releases



Chevrolet Centennial Artwork headed for Rotterdam


TAIPEI – Carefully placed in a purpose-built support frame, the Chevrolet Centennial Artwork is leaving Taipei today aboard the "Ital Contessa", which is bound for the Dutch port of Rotterdam ...

Chevrolet's iconic bowtie celebrates 100th anniversary


DETROIT – Chevrolet's globally recognized bowtie celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still a bit of a mystery ...

Small is bigger for growing SUV B segment


Zurich. It may not all be about size, but consumers in central and western Europe are trending toward smaller, compact cars as shown by the boom of sales in the mini Sports Utility Vehicle (SUV) segment ...

Chevrolet Centennial Artwork: The mind behind the metal head


The Chevrolet Centennial Artwork was commissioned by Chevrolet to pay tribute to famous Swiss-born race-driver and engineer Louis Chevrolet, who co-founded the car brand in Detroit over 100 years ago ...

Chevrolet Corvette: 60 years of iconic design


Famed for its enviable looks and powerful performance, Chevrolet's legendary Corvette is celebrating a unique milestone in the upcoming year – its 60th Anniversary ...

Chevrolet green lights production of Switzerland's largest steel bust


Zurich. The first piece of an abstract bust of famous race-driver and engineer Louis Chevrolet has been cast in a Taiwanese foundry specialized in handling artistic assignments. Once completed, the massive artwork will be shipped to La Chaux-de-Fonds, Switzerland ...

SOS Children's Villages receive 100th car on Chevrolet's 100th birthday


Zurich. Yesterday, Chevrolet marked its 100-year anniversary in a magical style with a host of special guests at a celebratory event in Rome, Italy ...

Chevrolet celebrates 100 years of iconic cars


To commemorate its centenary, Chevrolet is launching the Volt electric car, donating 100 cars to help children in need, and commissioning a contemporary sculpture for Louis Chevrolet's home town ...

Chevrolet centennial interpreted by photo artist Jean-François Rauzier


On November 3, 1911, the Chevrolet Motor Company was established in Detroit, Michigan, by Swiss émigré and engineer Louis Chevrolet and American business man William Durant ...

Chevrolet's longest-running midsize nameplate to come to Europe


ZURICH – From hot rod to police cruiser to convertible to America's main street midsize sedan, few midsize cars have appealed to so many, for so long, as the Chevrolet Malibu ...

Invitation to 100 Years of Chevrolet Event in Louis Chevrolet's birth place


On Sunday, June 19, 2011 a very unique 100 Years of Chevrolet Event will take place in La Chaux-de-Fonds, Switzerland, organized by a group of car enthusiasts who have been organizing the Louis Chevrolet Rally for the past 14 years ...

Chevrolet and Indy 500 celebrate 100 years of shared history


DETROIT – On May 30, 1911, Arthur Chevrolet competed in the inaugural Indianapolis 500. One hundred years later, a Chevrolet Camaro SS Convertible will lead the 2011 Indianapolis 500, as the car maker and iconic race celebrate their Centennial anniversaries – and start the countdown for Chevrolet's return to IndyCar racing in 2012 ...

Commemorating 50 years of Corvettes and astronauts


DETROIT – On May 5, 1961, Alan B. Shepard became the first American to travel into outer space. When he returned to terra firma, Shepard got behind the wheel of a Chevrolet Corvette and the legends of the iconic sports car and spacemen have been intertwined ever since ...

GM chief designer Ed Welburn looks back at 100 years of Chevrolet style and innovation


Over the past 100 years, Chevrolet has been responsible for some of the most significant and groundbreaking designs in automotive history. From its utilitarian yet stylish pick-up trucks through to the cutting edge looks of ...

Time to celebrate: Chevrolet turns 100 years


DETROIT – Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show, including the World Premiere of ...

Chevrolet – A hundred years of iconic cars


In the course of almost a hundred years, Chevrolet has become a household name. Today, someone somewhere in the world buys a Chevrolet every 8 seconds ...



ZURICH / BRUSSELS, 20 October 2009 - The figure of Louis Chevrolet, his adventurous life, and his long-lasting contribution to the automobile industry and motorsports, which has a modern materialization in the...

Did you know that ...


...the Chevrolet 490, launched in 1915, owes its name to its price? It was pitched directly against the Ford T model and – like its competitor – could be had for just 490 US dollars. It was built at various factories linked to the Chevrolet Motor Company through a franchising system.

Nearly a Quarter of a Million Chevrolets Have Been Assembled in Europe


[′ʃɛvrɘleɪ]. The fine-sounding French name 'Chevrolet' betrays the European roots of the brand. But is was not only the man himself – Louis Chevrolet (1878 – 1941), racing driver, car designer – who hailed from Europe: From 1924 to the end of the 1960s, nearly a quarter of a million Chevrolets were assembled from kits in Denmark, Belgium, Sweden and Switzerland for these markets.

The man behind Chevrolet came from Switzerland


On Christmas Day 1878, a boy was born in the Swiss town of La Chaux-de-Fonds in the Jura mountains who was destined to change the world of the automobile for ever. His name was Louis Chevrolet. At the end of 1887, when Louis was just nine years old, the Chevrolets moved to Beaune in France with their five children (Alfred, Louis, Fanny, Berthe and Arthur), where the family continued to grow. After Marthe – the third daughter – Gaston appeared on the scene in 1892, the last of seven children.

The life of an automobile pioneer


Louis Chevrolet is born in the Swiss town La Chaux-de-Fonds in the Jura mountains ...



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