Vijay Iyer has been Director of Communications for Chevrolet and Cadillac Europe since September 2012. In this capacity, he is responsible for all of Chevrolet's and Cadillac's European communications activities, including corporate, product and internal communications.
Vijay was born in Wiesbaden, Germany, on March 3, 1976. He acquired a diploma in business & marketing from the University of Applied Sciences in Wiesbaden, Germany in 2000.
Vijay started his career with General Motors at Opel in Ruesselsheim, Germany, in April 2000 as Junior Product Manager for light commercial vehicles, compact and midsize cars, and became Sponsoring Manager in October 2002. He was named Senior Project Manager, Advertising Communications, for General Motors Europe in February 2005 before becoming Manager, Design & Motor Show Communication, there in May 2007. In November 2009, Vijay was appointed to the position of Manager, Social Media, Broadcast & Visualization, at Adam Opel GmbH, in which he was in charge of all Opel/Vauxhall pan-European cross-functional social media activities, broadcast media relations and visualization activities. In November 2010, Vijay moved to Detroit, Michigan, U.S.A., where he served as Vice President Public Relations & Corporate Communications for OnStar Corporation, General Motors' telematics subsidiary. In that position, which he held until his current assignment, he had the global responsibility for communicating the strategic direction of the OnStar brand to all internal and external audiences.
Vijay was a competitive dancer from age 6-24 and together with his team won a number of national and international titles. He is a passionate long-distance runner.
Last updated: September 2012