Global Design, Product Development and Manufacturing Network Share This
Chevrolet Europe is a lean and dynamic marketing, sales and service company for Chevrolet cars and SUVs, it employs about 750 people. Its operations include its European headquarters in Zurich, Switzerland, 25 national sales companies and offices as well as 2,500 sales and service outlets.
Chevrolet Europe is a subsidiary of GM Korea and is part of GM International Operations in Shanghai, China, which is a regional office of General Motors Company, registered in Detroit, Michigan, U.S.A.
Global Design, Product Development and Manufacturing Network
Chevrolet cars are developed by global teams of designers and engineers, at GM facilities located in the U.S. and in South Korea. Chevrolet cars are sold in 140 markets around the world. More than 4.95 million cars were sold in 2012, making Chevrolet the world's fourth biggest automotive brand in terms of sales.
From product planning to product launch, all of Chevrolet's activities, including vehicle design and development, purchasing, manufacturing and sales are focused on delivering great-looking cars with proven technology and the right value proposition for its customers.
Chevrolet cars are designed and developed in GM facilities around the world, in the U.S.A., in South Korea, in Germany, in Brazil and in Australia.
Let's take a look at design. When you hear the name "Chevrolet" – what country do you think of? Probably the U.S.A… while our heritage is American with European roots, our cars are sold worldwide. Chevrolet cars combine the best from around the world: American freedom and flair, compact Asian design and cool technology, European handling and practicality.
Design has a long tradition at Chevrolet – and rightly so, as it is cited as the most important "reason to buy" for car buyers.
Chevrolet has an international "design language" that gives every car we create a consistent look and feel. Chevrolet design is a way of visually communicating: practical but fun, spirited, naturally good looking without trying too hard, able to get your heart bumping. To a Chevrolet designer, it's all about giving the owner a sense of pride. A car that looks, drives and feels special. Without asking you to pay more to enjoy it.
Chevrolet's new design language is characterized by the large horizontally split radiator grille and the brand logo sitting proudly in the middle. The dynamic details include sculptured surfaces, eye-catching contours that run to the A-pillar and mostly prominent shoulder lines which makes for a sporty, more coupé-like shape. The interior also presents itself in a modern and inviting way with easy-to-operate dials. A full-color touch-screen enables users to operate the intuitive, state-of-the-art – smartphone integration – Chevrolet MyLink connected radio. The interior is generally marked by the ice-blue back-lighting and the 'wrap-round' design of the front fascia which flows into the front driver's and passenger doors creating the dual-cockpit look that was originally inspired by the Corvette design.
New advanced design technology established seamless digital design processes and enables the designers to develop new, more innovative vehicle designs. Chevrolet's global customer product clinic system enables the analysis of global design preferences in different markets.
Chevrolet leverages design expertise from GM units in North and South America, Europe and Asia Pacific and shares trends with design organizations around the globe. Chevrolet cars are designed in collaboration by seven of GM's eleven global design centers.
These are located in:
Chevrolet cars are developed by global teams, with engineering capabilities in GM's Tech Center in Warren, U.S.A., the GM Korea Engineering Center in Bupyeong/Incheon, South Korea, or the GM Engineering Center in Russelsheim, Germany, the GM Engineering Center in Melbourne, Australia, and the GM Engineering Center in Sao Paulo, Brazil.
Chevrolet cars are produced in plants around the world operating on GM's Global Manufacturing System (GMS). Cars are produced with a focus on respect for employees, people involvement, standardization, just-in-time parts delivery, waste reduction and continuous improvement. Under the strict rule of "Do not receive, build or pass on defects down the line", this system enables built-in quality.
Chevrolet cars sold in Europe are produced at the Bowling Green assembly plant in the U.S. (Corvette), at the Oshawa assembly plant in Canada (Camaro), the Hamtramck assembly plant in the U.S. (Volt) as well as at three manufacturing complexes in the Korean cities of Bupyeong (two assembly plants) (Aveo, Captiva, Malibu, Trax), Gunsan (Cruze, Orlando) and Changwon (Spark). For the Russian market only, there is local production at the GM plant in St. Petersburg and third-party assembly at GAZ's facility in Nizhniy Novgorod.
Powertrain manufacturing takes place at these facilities around the globe:
1.0 and 1.2 liter in Changwon (South Korea)
1.2 and 1.4 liter in Aspern (Austria)
1.6, 1.8 and 2.4 liter in Bupyeong (South Korea)
2.4 liter in Tonawanda (New York, U.S.A.)
3.0 liter V6 in Melbourne (Australia)
1.3 liter in Bielsko Biala (Poland) (Fiat plant)
1.7 liter in Tychy (Poland)
2.0 liter in Kaiserslautern (Germany)
2.0 and 2.2 liter in Gunsan (South Korea)
Brownstown (Michigan, U.S.A.)
In an effort to assure a high-level of initial quality, vehicle dependability, and perceptual quality, the company has incorporated the world's most advanced quality systems into its design, engineering, manufacturing, and service processes. The company verifies its product quality through ten quality validation processes. Customer requirements handling systems and customer input capturing help Chevrolet to listen to its customers and to make continuous quality improvements.