About Cadillac and Cadillac Europe
Cadillac is the oldest American automobile manufacturer and among the oldest automobile brands in the world. Founded in 1902 as the Cadillac Automobile Company, named after Antoine Laumet de La Mothe, Sieur de Cadillac, who founded Detroit in 1701, it was purchased in 1909 by General Motors and over the next 30 years established itself as America's premier luxury brand. Cadillac pioneered many technologies and accessories in automobiles, including full electrical systems, the clashless shifting manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry.
Cadillac has been sold in the European market since the early 1920s and Europe has always been an important market for GM’s global prestige luxury brand. In 2010, a newly created GM organization, Cadillac Europe, has been established to manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets. The vehicles are retailed through a fully authorized Cadillac sales and service network in key European markets. The model line-up includes the ATS premium sport sedan, the all new CTS premium sedan, the SRX crossover and the Escalade fullsize luxury SUV. In 2014, Cadillac will also be introducing the new ATS Coupe as well as the next-generation Escalade